The Articles Of Confederation Was Successful On Foreign...

Midterm #2: On the short term scale the Articles of Confederation was successful regarding Foreign policy and the Western Lands, but eventually the United States succumbed to economic collapse due to economic restriction placed on the central government deriving from the Articles of confederation lacking the ability to collect revenue. One area that the Articles of Confederation did well during the war and shortly after the war was opening the U.S. to the world as a nation that hated Great Britain. Through this hatred, the nation France came to the U.S. with the hope to help the Americans fight the British. France was the most vital partner to the U.S. before and after any direct French conflict in the Revolutionary War. The rebel Americans were sold weapons and given the funds to wage war on a higher level because of the financial support from the French. Without this economic and military intervention from France the American Revolution would have been stopped surely due to ill eq uipped colonists. Also when the war ended the government made sure to keep a â€Å"permanent† alliance with France. Since they were close to the French the newly founded United States of America had France play a large role during the Treaty of Paris ending the war and making the U.S. an official independent nation. This Franco-American alliance had been the Unites States main weapon directly after the war which arguably kept them safe out of any conflict immediately after the war. These strong tiesShow MoreRelatedThe Critical Period979 Words   |  4 PagesThe Critical Period In 1781 the Articles of Confederation became the government of United States of America, a fragile new nation. This new government was just enough to hold the Country together in that period of time. Although, the effectiveness of these Articles can be debated. These Articles were in effective in the that it got the United States through a very Critical Period of time, but were also ineffective enough they had to eventually be replaced for the good of Country. HistoriansRead MoreOutline Of The Declaration Of Independence1704 Words   |  7 Pagesindependence was a document written by Thomas Jefferson that declared America’s independence from Britain. The document also stated the natural rights of the people: life, liberty and the pursuit of happiness. 2. Treaty Alliance of 1778 †¢ The Treaty Alliance of 1778 was an alliance created between the United States and France during American Revolution. The alliance gave the United States a significant advantage as they had additional troops and supplies. 3. Articles of Confederation 1781-1789 †¢Read MoreThe Articles Of Confederation Were Not A Productive Form Of Government1595 Words   |  7 PagesAlthough the Articles of Confederation were certainly an essential phase favoring democracy, the reality is they were not a productive form of government. The Articles of Confederation were an important means for creating the type of democracy that we have today, although, there were many weaknesses leaving Americans with the feeling that the union appeared to be basically a group of confederate states, and Congress was merely a political gathering, serving thirteen self-governing states. The weaknessesRead More The Articles of Confederation Essay examples1612 Words   |  7 Pagesliving was not suitable. After all had decided they drafted together, what we call The Articles of Confederation; â€Å"the document that defined the colonies’ collective sovereignty; drafted by the Continental Congress between 1776 and 1777, then ratified by the thirteen states in 1781†(Schultz 115). There was experimentation that was being done in the states that didn’t affect The Articles of Confederation. There wasn’t much change, as it was about the same from the late 1770s. The Articles providedRead MoreThe Slavery Of The Cotton Gin By Eli Whitney1586 Words   |  7 PagesSouthern states where cotton was becoming increasingly profitable. The United States doubled in size due to President Thomas Jefferson’s Louisiana Purchase. Within this territory the Cotton Kingdom led in cotton production. Slaves were chained together and transported to these territories where they worked the cotton fields. Napoleon and Jefferson’s Louisiana purchase was in correlation with Napoleon’s interest more concerned with European war and economics rather than western states. Toussaint Louverture’sRead MoreThe War Of The United States1489 Words   |  6 PagesWashington, respected by both parties, remained neutral. He wanted a small army supplemented by well-trained militia to defend against Indians, and a navy to protect the coast from pirates. After the Revolution ended, America drafted the Articles of Confederation: a massive failure, as it did not allow Congress to financially support the army due to a lack of money from an inability to tax. Congress could not supply the large army that Nationalists wanted; they could only keep 80 soldiers who wereRead MoreThe Argument For The Constitution Of The United States Essay1861 Words   |  8 PagesDetermined to unify the thirteen colonies, the Continental Congress adopted the Articles of Confederation and Perpetual Union, the first constitution of the United States, on November 15, 1777. However, ratification of the Articles of Confederation by all thirteen states did not occur until March 1, 1781. Although the articles did not prevent the United States from winning independence, the innate flaws of the articles became apparent in the years following the revolution. The problems of the weakRead MoreJames Madison The Power of One1345 Words   |  5 Pages 1751 in Port Conway V irginia. He was the oldest of 11 children. He was a little man of about 5’4† would be one of the most influential leaders of the newly established America. Ranked by historians alongside Lincoln and Washington, James Madison would change the economic, social, political, and world standings of the United States of America. James was a very quick witted man since the time of his early childhood. He studied with a private tutor because he was often sickly, and at age 18 he leftRead MoreThe United States Of The Civil War Essay1261 Words   |  6 Pagestheir citizens. The Confederate States of America was formed in February of 1861. This republic was composed of eleven southern states from the Union that wanted to maintain slavery, states’ rights, and political freedom for whites. In November of 1860, the first seven states (Alabama, Florida, Georgia, Louisiana, Mississippi, South Carolina, and Texas) seceded the Union following the election of President Abraham Lincoln. It was not until April of 1861 that they were joined by the four statesRead MoreGov Notes3136 Words   |  13 PagesNotes * Government is the institution through which a society makes and enforces its public policies. * Public policies are all of those things a government decides to do that ranges from taxation, defense, education, crime, health care, transportation, environment, civil rights, and working conditions. * Legislative power is the power to make law and to frame public policies. * Executive power is the power to execute, enforce, and administer law. * Judicial power

Fate and Fortune in the Canterbury Tales - 2034 Words

Fate and Fortune in Chaucer’s Canterbury Tales The Canterbury Tales were written by Geoffrey Chaucer at the end of the 14th century. This masterpiece is one of the greatest classics of English Literature, it was and continues to be still very popular. Many manuscripts survived and it was the first work to be printed by William Caxton. It is a story about pilgrims travelling together, who tell stories on their journey to Canterbury, to pay tribute to Saint Thomas Becket. As it is a collection of tales, it varies in genre (there is beast fables, romances, fabliaux, saints’ lives†¦), subject, mood, length (some tales are 80-page long whereas some are much shorter), form (in verse –several verse-form are also found- or in prose). For this†¦show more content†¦Moreover, it is a common belief that to her, human kind is nothing, and Palamon apostrophes Fortune in The Knight’s Tale to say it: â€Å"o cruel goddess, that governe/ this world (†¦) What is mankind moore unto yow holde/ than is the hee p that rowketh in the folde? / For slain is man right as another beest / and dwelleth eek in prisoun and areest / And hath siknesse and greet adversitee / and ofte times gilteless, pardee† (1303-1312). Fortune cannot be trusted: â€Å"who may truste on Fortune any throwe?† (The Monk’s Tale, 2136), â€Å"For whan men trusteth hire, thane wol she faille† (The Monk’s Tale, 2765) because she is also changeable: she can favour one person one day, and turn her tail the day after. The Monk tells the story of Alexander in saying â€Å"Fortune him made the heir of hire honour† (2643) at the beginning, and stating at the end â€Å"Thy sis Fortune hath turned into aas / And yet for thee ne weep she nevere a teere† (2661-62). Her ceaseless change can be sumned up into one single sentence: â€Å"Fortune was first freen, and sitthe foo† (2723). With Fortune, you get what you ask for: in prison, Palamon asks to see Emily every day and Arcite to be freed. Palamon stays in prison, seeing Emily every day through the window fenced with iron bars, whereas Arcite is released from prison thanks to one ofShow MoreRelatedEssay on the Knights Tale1622 Words   |  7 PagesDiscuss Questions The Knights Tale. 1. Do you admire Palamon and Arcite for sacrificing everything, including their friendship, to pursue Emily? Or, like Theseus, do you think its sort of stupid? 2. Are Palamon and Arcite two different characters, or the same character in two different bodies? 3. Why is Emily the only character whose prayer to the gods is not granted. The Canterbury Tales: The Knights Tale Theme of love and order that is combined The Knights Tale shows what happens whenRead More The Pardoner from Chaucers Canterbury Tales Essay665 Words   |  3 PagesThe Pardoner from Chaucers Canterbury Tales In Chaucers Canterbury Tales, The Pardoner tells a story in the form of a sermon, an exemplum, to be exact. He intends to teach the congregation that love of money is the root of all evil and that consequences of sin is death. The symbolic function of The Old Man is debatable; is he, for instance Deaths messenger, Death himself, or a satanic figure who tempts, much in the fashion of the Devil as serpent in the Adam and Ever story. TheRead MoreAristotelian Criticism : The Monk s Tale2417 Words   |  10 Pages Aristotelian Criticism: The Monk’s Tale Abstract: Aristotle’s theory of Greek Tragedy was originally intended for Greek plays, but it can be extended to other non-Greek pieces such as novels, short stories, and poetry. The formula contains four key components recommended for tragic tales. The elements of this theory (koros, hubris, ate, and catharsis) can be noted in every tale told by the Monk within The Canterbury Tales, by Geoffrey Chaucer. This relationship will be the main focus of the succeedingRead MoreHypocrisy In The Knights Tale And The Wife Of Bath1437 Words   |  6 Pages In the Canterbury Tales a variety of characters are mentioned, many of which fit into well-known societal roles. Some of these characters, however, are quite hypocritical and do not follow the standards set upon them either by themselves or by society. Two wonderful examples of this hypocrisy can be found in The Knight’s Tale and The Tale of The Wife of Bath. A pair of knights that appear in The Knight’s Tale displayed t his regarding chivalry while The Tale of The Wife of Bath showed hypocrisy towardsRead MoreWilliam Shakespeare s The Crucible 1294 Words   |  6 Pagesof them can attain being imprisoned and even when they do battle to determine who wins Emily’s hand that is ultimately left to fate as the gods intervene when Arcite initially wins the bout. They make no attempt, as romantic heroes, to romance the object of their affection. Furthermore, despite the Knight’s tale being a romance, its center is more on the competition between the two men as opposed to the relationship Emily would have with one of them. Chaucer devotes two pages to their argument onRead MoreThe Canterbury Tales, written by Chaucer, and Sir Gawain and the Green Knight, written by an1600 Words   |  7 PagesThe Canterbury Tales, written by Chaucer, and Sir Gawain and the Green Knight, written by an anonymous author, are both sophisticated fourteenth-century examples of medieval romance. Medieval romances captured the heart of their audiences as narratives and stories that featured a protagonist, often a knight, and dealt with religious allegories, chivalry, courtly love, and heroic epics. The concept of the knight emerged from the remnants of the Anglo-saxon literature and ideals and influence of theRead MoreCanterbury Tales Character Analysis1272 Words   |  6 PagesThe Canterbury Tales, penned by Geoffrey Chaucer gives its audiences insight on the corruption that exists to this day in humanity. As you read through the chapters Chaucer reveals the dark sides to supposedly respectable people such as the Summoner, along with people he favors like the Knight, the Wife of Bath, and women in general. His comical descriptions and stories that coincide with each character express his thoughts on real people in his society. My perception of the Summoner’s tale moralRead MoreThe Role Of Fate In Medieval Literature2182 Words   |  9 PagesTHE ROLE OF FATE IN THE DESIRES OF MEN IN MEDIEVAL LITERATURE Two of the most common themes found in many medieval literature are those of desire and fate. Sometimes these themes are explicitly explored by authors to illustrates their understanding or to make a point about them. Other times the authors make implicit, nuanced suggestions through the plot of their tales that allows the readers to discover their own understandings about two and to make connections between them. Chaucer’s The Wife ofRead MoreUnderstanding Fate, Women, And Oaths2337 Words   |  10 PagesUnderstanding Fate, Women, and Oaths in ‘The Franklin’s Prologue and Tale’ From a Comparison with ‘The Knight’s Tale’ ‘The Franklin’s Tale’ narrates the romantic conflict between Dorigene, a distressed maiden, Arveragus, a â€Å"meke† knight (739), and Aurelius, a besotted squire. Although Dorigene and Arveragus are contently married, Aurelius continues to court Dorigene and attempts to win her over by removing â€Å"alle the rokkes, stoon by stoon† (993) from the coast of Brittany. When Aurelius informsRead MoreWilliam Shakespeare s The Tragedy Of Macbeth2482 Words   |  10 Pagescomplicated. He falls into an absolute situation of controversy. He seemingly believes in fate, since he claims that [he] d chance [would] have [him] King, the chance may crown [him](I. iii. 144-145). Even this might indicate that he doesn t regard the witches as the voice of the fate, but of chance, Macbeth eventually decides he would assist hischance by murdering Duncan(The Witches of Macbeth: Fate, Free Will, and the Influence of Evil.). With a simple gibberish from the weird sisters ,

Managing Profitable Customer Relationships Free Essays

Hardly Davidson has massive engines for motorbikes and has been known to have a friendly relationship with its customers. The company sponsors different motorbike events during which they are able to display modern bikes and their accessories. The brand name has a great reputation and has brought together riders and have welfare benefits for its members. We will write a custom essay sample on Managing Profitable Customer Relationships or any similar topic only for you Order Now The company has enhanced their rapport through regular communication through the internet. The riders have formed an international network attachment as well as local dealership to enhance their services. The company motivates its customers or riders by giving them pinstops which identify them with the company and so doing create pride of membership. Performance related programs on mileage for those enrolled leads to an advantage in terms of priority in accessing the best accessories for one’s bike. Harley company has been accepted in different countries and its members can rent and ride in countries such as Canada, Australia and the United States. The company has built a good reputation and has a great bond with its numerous customer needs. 1.   What are the key elements of Harley-Davidson’s efforts to build relationship with its customers? The key elements in Harley-Davidson are the involvement of customers in not being just customers but also being dealers. There is customer participation in events sponsored by the company. Membership creates a sense of belonging and enhances the attachment to the company while good communication through the internet connects the company to its customers. Presence of welfare schemes such as sponsorship to events and insurance services motivates the customers. 2.   Can you think of other companies that create such strong relationships with their customers? How do they do that? NASCAR which is the National Association for Stock Car Auto Racing has created a lasting customer relationship through a careful blend of live racing events, compelling web sites with information and entertainment, ensures ample security and organizes parties, cook outs and camps with family members. This creates a friendly environment that enriches the company-to-customer relationship. The Unilever company has created a good relationship through high standards of corporate behavior towards the employees, customers and the society. It is involved in community development activities and this extension of their services to the society attracts more customers. The company has also offered voluntary counseling and testing programs in support of the community. It has also set goals to evaluates the HIV/AIDS roadmap with strategic approaches to reaching out to its customers. A follow up plan for comprehensive care and treatment is organized so that customers are convinced that the company’s objective is to render them the service and the good gesture goes along way in maintaining a good relationship. Offering of medicines at subsidized rates has led to the growth of the company and the humanitarian activities have extended to the provision of health insurance covers. 3.   How else can Harley-Davidson build or deepen its relationships with its customers? Harley Davidson can deepen its relationship by offering medical checkups for the riders before and after an event, a welfare scheme for the member’s next of kin to participate   for future customers as well as training facilities for those aspiring to be good riders. Recommendation To enhance profitable customer relationships, it is important that there is customer involvement and participation in the activities of the company. A good rapport is enhanced through welfare schemes for members to cater for important services such as medical and insurance covers. Good communication between the two parties gives feedbacks and this helps the company in providing the best quality of service. Reference: Paul G.R. Up Close and Personal?: Customer relationship. Don Peppers, Martha Rogers. Managing Customer Relationship. Stanley A.B Customer Relationship Management    How to cite Managing Profitable Customer Relationships, Essay examples

AAER No. 3409 †SEC v. Tyco International Ltd free essay sample

In early 2006, a Commission filing over disclosures, accounting fraud and a FCPA injunctive action against Tyco was settled and led to the agreement of an overview of Tyco’s global organization. The investigation of the matter then led to the findings of the misconducts that Tyco is getting Charged for in this case. During the fiscal years 2006-2009, Tyco Inc. was found to be involved in several illicit payment schemes. The company filed misstated financial statements with the SEC, failed to place and maintain efficient internal controls, paid false commissions and payments through a third party, and violated anti-bribery provisions set by the FCPA. By using Tyco’s international business, illegal acts were easily hidden within the financial statements and the company was able to earn $10.5 million in profits by employees’ commissions and promises with third party contracts. Improper reporting of books and records was one of Tyco main issues. This was a violation of Section 13(b)(2)(A) of the Exchange Act. Misstated books and records were the results of the illegal actions by several regions of Tyco. The misconduct the company was involved in caused the records to be misstated. Both ADT Thailand and THC Saudi Arabia recorded expenses improperly and failed to apply policies that ensured correct record keeping. Between the two organizations, Tyco received $2,004,171 in illegal payments through their financial statements. Tyco’s failure to use and maintain internal controls contributed to several illicit payment schemes. TFC HK and Keystone- China did not follow Tyco’s control policies and was able to make payments of $ 246,000 to a third-party agent to insure sales with a Chinese petrochemical company. TFIS UK – Egypt also took advantage of the absence of internal controls. By using a former employee’s bank account, they filed entertainment expense to hide trips to the United Kingdom and the United States. The Egyptian agents also submitted inflated invoice to cover excess entertainment expenses. Without working internal controls in place, Tyco was able to benefit with $1,785,958 and violated Section 13(b)(2)(B) of the Exchange Act. Tyco was also found to the in violation of Section 30A(a) over anti-bribery provisions with third parties. To insure contacts, sales prices and project, bribes were made between several of Tyco’s companies and   government agents, board of directors, and site project teams. M/A-COM – Turkey, TTC China, TWW Germany, TFIS France, TFS Malaysis and THC Polska was all found to be involved with bribery and in total Tyco benefited with over $6 million in contracts acquired due to the bribes. Auditor’s Prevention of the AAER Richard P. Scalzo, a former PwC engagement partner, was responsible for the firms audits of Tyco International Ltd during the period under question. Foremost, the auditor should have considered the business risk associated with client continuance. In 2006, the Company was undergoing proceedings with the SEC for utilizing various improper accounting practices and a scheme involving transactions with no economic substance to overstate its reported financial results by at least one billion dollars. Taking such circumstances into assessment of engagement risk, the auditor should have discontinued services for the Company. Although auditing standards do not require auditors to identify all instances of fraud, they should provide reasonable assurance that all instances of material fraud are discovered. Likewise, an auditor should asses the probability of illegal acts and should maintain the same responsibility for such occurrences as for material misstatements. Scalzo failed to identify countless fraudulent misstatements as well as several illicit payment schemes. The Company violated anti-bribery payments through several transactions by the international subsidiaries. Though the illegal payments were hidden in transactions, many employees were aware of one of the incidents. Had the auditor performed efficient inquiry procedures, the illegal bribes could have emerged. Additionally, generally accepted auditing standards require the auditor to attain a full understanding of the internal controls system prior to beginning the auditing process. If these procedures had been performed thoroughly, the auditor should have noticed the Company’s failure to maintain sufficient internal controls. The Company did not have controls in place to provide reasonable assurance that the financial statements are reliable, that operations are effective and efficient, and that laws and regulations are followed. The company’s internal controls failed to detect inaccurate transactions, inflated invoices, a lack of commitment to third-party policies, and fake receipts and contracts. In realizing the inefficient controls, the auditor would have required a greater scope of substantive procedures. Furthermore, the control risk for all accounts should have increased, which would have resulted in more substantive procedures. Due to the lack of internal controls, inherent risks for accounts such as commission, entertainment reimbursements and expenses should have also been increased to increase the scope of tests performed. For the particular accounts that were misstated, the auditor failed to obtain sufficient and appropriate evidence with respect to existence of invoices and contracts and the valuation of invoices. The auditor should have increased procedures for testing the existence of invoices and contracts; efficient and thorough vouching would have revealed payments that lacked documentation from invoices or contracts. Similarly, the auditor should have increased procedures for testing the valuation of invoices, particularly for the pricing of products. In doing so, the auditor would have recognized inflated prices. Additionally, external confirmations would have confirmed that inaccurate transactions were recorded in accounts that did not reflect the ultimate recipients of the funds. Case Update Tyco agreed to a proposed final judgment for violating Sections 13(b)(2)(A), 13(b)(2)(B), and 30A(a) of the Securities of Exchange Act of 1934 and was ordered to pay disgorgement of $10,564,992, plus prejudgment interest of $2,566,517. This proposed settlement is subject to the approval of the District Court. Tyco also settled criminal charges on the matter by paying penalties in excess of $13 million to the Department of Justice. Tyco Voluntarily disclosed the conduct to the Commission. Tyco also took extensive remedial measures such as firing over 90 employees that were involved in the misconduct and making significant enhancements to its FCPA compliance program.

The History of Relational Database Technology

Free Essays on Lonnie David Eubanks

HISTORY: Lonnie David Eubank (air-name: Lonn David) was born and raised in Glendale, Arizona, a suburb of Phoenix. From the very start, he was a music addict. He used to dig through his brothers? and sister?s record collections and make compilation tapes to give them to friends. Every part of his life revolved around the love of music, and the need to share that love will people. EDUCATION: Lonn was attending a local community college and preparing to transfer to Arizona State University, when he realized that what he was going to school for ? Sales, Marketing, Business, Accounting, etc. ? was not something he wanted to do the rest of his life. He was choosing a field that would allow him to make a very healthy salary, but he wouldn?t have been happy. Lonn took an about-face and decided that since he loved music so much, radio broadcasting would be something he would enjoy. He was well aware that radio pays horribly, but at least he?d be happy. Lonn then enrolled in a ?microwave college? (that?s what he calls trade schools? because you get the same result in a much shorter amount of time) called The Academy of Radio and Television Broadcasting in Phoenix. It taught him every (almost every) aspect of the radio industry, and the basic skills to get him going in any position at a radio station. That was 1994. JOB HISTORY: His wife, Wendy Eubank, whom he met while attending the Academy, found a job in radio in Lexington, Kentucky. He followed her there after graduation, and landed a job at a Light Classic Rock station ? The ARROW 102.5. Lonn was hired as a board operator ? the only on-air DJs were the morning and afternoon drive DJs. Lonn began taking on light commercial production responsibilities, and within a few months realized that this was his strength. It became his job to write and produce all station liners, promos and IDs. At this point, he also began to realize that a love of music WILL COMPLETELY ... Free Essays on Lonnie David Eubanks Free Essays on Lonnie David Eubanks HISTORY: Lonnie David Eubank (air-name: Lonn David) was born and raised in Glendale, Arizona, a suburb of Phoenix. From the very start, he was a music addict. He used to dig through his brothers? and sister?s record collections and make compilation tapes to give them to friends. Every part of his life revolved around the love of music, and the need to share that love will people. EDUCATION: Lonn was attending a local community college and preparing to transfer to Arizona State University, when he realized that what he was going to school for ? Sales, Marketing, Business, Accounting, etc. ? was not something he wanted to do the rest of his life. He was choosing a field that would allow him to make a very healthy salary, but he wouldn?t have been happy. Lonn took an about-face and decided that since he loved music so much, radio broadcasting would be something he would enjoy. He was well aware that radio pays horribly, but at least he?d be happy. Lonn then enrolled in a ?microwave college? (that?s what he calls trade schools? because you get the same result in a much shorter amount of time) called The Academy of Radio and Television Broadcasting in Phoenix. It taught him every (almost every) aspect of the radio industry, and the basic skills to get him going in any position at a radio station. That was 1994. JOB HISTORY: His wife, Wendy Eubank, whom he met while attending the Academy, found a job in radio in Lexington, Kentucky. He followed her there after graduation, and landed a job at a Light Classic Rock station ? The ARROW 102.5. Lonn was hired as a board operator ? the only on-air DJs were the morning and afternoon drive DJs. Lonn began taking on light commercial production responsibilities, and within a few months realized that this was his strength. It became his job to write and produce all station liners, promos and IDs. At this point, he also began to realize that a love of music WILL COMPLETELY ...

My goal statment Personal Statement Example | Topics and Well Written Essays - 500 words

My goal statment - Personal Statement Example Currently, I own a restaurant, in which from July 2011-present, I have been the manager and owner of the restaurant that I opened from scratch. My key responsibilities are keeping track of cash flow, supervise and schedule 15 full time and part time employees, Conduct inventory & payroll, conduct accounts receivable and payable and other managerial tasks. Since I have my personal goal that I need to state, I can't beat the same level, and I need to rise above levels and shine. Currently, I plan to sell my business and upgrade so as to rise to new levels. This will be done through engaging in something bigger and something meaningful with higher income. Secondly, now that I am studying the GMAT, I have applied a master's program for accounting and finance, which I will be starting this summer part-time. This current goal will see me rise to new and better levels in life.Now that nothing is impossible with God, I hold on to God to help me achieve my goals. As for the job opportunity av ailable, the job duties also define my goals. The first duty is to identify the existing data resources, review legislation, coordinate research areas, and review external and internal reports, as well as policies and regulations of concern., and finally, performing work assignments. Secondly, developing plans to make the accomplishment of assignments in agreement with necessary procedures, policies, and standards. Thirdly, is to present the project’s results during team meetings and briefings.

RESEARCH PAPER Example | Topics and Well Written Essays - 1750 words

Research Paper Example It can also work against mutual understanding and cause a frustration in dialogue. Stereotypes play incredibly significant roles aspects related to propaganda in the current society. Since stereotypes are generalizations of basic or complex applications that groups or individuals follow based on appearances, beliefs or behaviors? Although the world is quickly improving from old ways, stereotyping has proved a difficult aspect to eliminate. Stereotypes having existed since the beginning of times, it has been known to influence politics, religion, and the media. In the media, humans use stereotypes to show humor, show beliefs or even in describing others (Branston 23). In most cases, they bring about both negative and positive changes with impacts on the media viewers. The media more often than not mislead people because of the nature of using stereotypes and misinterpreting others. Never, the less, people in the society still have significant belief in them and still accept the storie s as portrayed. As stated above, media has the obvious stereotypes categorized in four groups that include ethical prejudice, racism, sexism and religious prejudice. Although other additions are based on fat people as slothful slobs, professors as absent minded people and those that are out of touch, journalists as people with scruples, politicians as unethical and sleazy, and students as arrogant and lazy boozers( Martin, 6). In my opinion, these stereotypes are created in the midst of people probably in different groups but the media plays the role of distributing, sustaining and demonizing stereotypes. In the case of sustaining, they embrace on continuous reporting that is based on referencing the stereotyped aspect, which in other cases could have vanished. In distributing, they ensure a small aspect or a characteristic of a group is widely known in the entire world causing each person to associate globally that aspect with the people, hence stereotyping. However, in my opinion, the distributing factor is beneficial to both the groups since the stereotyped group might seek to emulate the behavior as reported or choose to live as they used to (Hujer, 7). Demonizing is the worst form of media stereotyping since it involves, identifying a certain group for instance, a minority group and pinning down blames upon them. This is difficult when done to single individual or unclear groups. However, as soon as a group is identified, targeting them on certain specification becomes incredibly easy. In this case, the media success is all about selling out ideas to viewers and that which sells most is termed as the best, even if a type of stereotype. Since entertainment was launched on to the media services, they have continually build and created stereotypes as well as feeding onto them (Martin, 5). However, it is important to note that media has gradually changed from the traditional to non-traditional medias where two different paradigms are offered sets of interesti ng perspectives. In my opinion, those that were and are still referred to as stereotypes are not stereotypes anymore. When thought in the perspective of media, they are process centric progression strategies that are associated in the current world. This only proves that, the current world has turned to be that of uncertainty, change and flux and it is essential to have this perspective and take happenings similarly. There

International Business In Focus Essay Example | Topics and Well Written Essays - 2750 words

International Business In Focus - Essay Example With globalization, the business strategy of the executives has widened to cross over geographical boundaries and expand their reach internationally. While international business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture. The national culture has shown to have a high impact on major business activities and strategies (Chui et al, 2002). In international business parlance, culture can be defined as a set of values, believes, norms as well as behaviors that is characteristic of a particular geographical location. Diversity in culture based on the geographic location can be an advantage, but in many cases, it proves to be a big challenge too, because differences and complexities. The goal of a successful international business should be to ensure that the work culture of various locales converge over a period of time (Heuer et al, 1999). This will ensure that the international business related practices would become similar or same eventually. Hence, there would be a standard business practice, devoid of cultural influences, which would not have the characteristic inefficiencies or complexities that come into picture because of the divergent beliefs and practices. 1.2 Purpose and Justification of the Study This study tries to explore the way in which Google, an organization that has presence in more than 45 countries across the globe handles its international business (google.com/locations, n.d) operations in Asia, specifically India. Through an exploration of theoretical work, it analyzes the key social and cultural trends and how it has an impact on the organization. The study also highlights the strategy of the company with regards to an international market. As more and more organizations are entering a global industry phase, this research is key because it tries to find out how an organization could create cultural convergence by maintaining its presence across the globe. Google was chosen because of its vast presence across the globe and the cultural convergence that it was successful in bringing regardless of the geographical boundaries. Within a span of around 13 years, the company was able to establish presence across the world in a very consistent manner. Therefore, Google was selected as the company for this study. 1.3 Company Overview Google, which is now the search engine with the highest market share (Search Engine Market Share (2011) began in 1998, started a garage in Stanford University as a result of a collaborative effort between its founders Larry Page and Sergey Brin. Over the next two years, it formalized its operations and began expanding rapidly. From an organization that offered search services in one single language, it has not expanded to a company that offers many different services including various forms of advertising, applications, mobile operating systems, email service and so on. Innovation has been the key behind the success of thi s company that thrives on the philosophy of making information universally accessible. Over the past 13 years, the company has expanded its operations to more than 45 countries and provides its services to users across the globe and in many different languages. Apart from revolutionizing the internet industry across the globe, Google stands

Impact of Store Layout on Customers

Impact of Store Layout on Customers Chapter 1: Introduction In todays world market, dynamic new era come with tough competition. In each and every sector competition is increasing. To cope up with the competition, it is necessary for everyone to make strategy for their positioning and differentiation. In business to business market, it is easy to retain earnings. But in retail sector it is very difficult because retailers have n-number of customers and to satisfy all of them is not possible, but only customer satisfaction can retain the customer and so the profit. Individuals, having different need and wants may not satisfy with one solution. Purchasing behavior is changing with time. People dont have much time to spend on shopping. In that case one stop shopping can be helpful to them. And because of that reason retailers have to be careful in choosing the collection, place, layout of the store. Store layout is a significant factor driving consumer response in retailing. Store layout has its own way to influence customers shopping. It is characterized by increasing competition and more sophisticated, customers have gigantic expectations related to their consumption experiences (Griffith, 2005). Atmosphere in retail market changing drastically. Competition increased and which lead to a sophisticated and demanding consumer segment that are well educated and with high expectations for their each and every purchase. They are expecting retail shopping experience with non retail services. Now days, consumers want everything customized e.g. Product collection, staffs involvement, easy accessibility of the store, all these factors influence the buying decision of the customers (Dabholkar et al., 1996) This chapter will provide a brief background about store layout and its impact on purchasing behavior at convenience stores in London, UK. It will discuss the research problem of the study, the goals and objectives of the study, rationale of the study, research methodology, limitations and overview of the study. 1.1 Overview Core concepts and terminologies help in to better understanding of the problems. Hence it is necessary to define them. All the readers may not aware about the specific terminology. Essence of the research lies there only where every normal person can understand it without the help of professional. Store layout, consumer purchasing behavior and convenience stores are defined within the context of marketing and retailing. Store layout is ease of user movement through the store to provide maximum exposure of goods and attractive display (Marketing Glossary, 2007). This includes doors, merchandise placement, shelf orientation, music, check-out counters, interior decorating, staff attitude, lighting and location of the loading facilities (Levy et al., 1995). Consumer purchasing behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy their needs and wants. This process is influenced by the social and cultural environment (Consumer buying behavior, 2007). Convenience store is a small retail self-service store selling a limited line of fast moving food and non-food items, usually with extended hours of operation (Glencoe Online, 2004). 1.2 Backgrounds to the Study History of the convenience store state that, root of this industry found from early in 20th century. It came out form the many types of retail establishments in existence at that time. Convenience stores grew rapidly after the Second World War alongside the idea of the American dream. More families had more cars and lived in more suburbs, further away from shopping centers and large grocery stores. So, more convenience stores came into existence (The origin of the convenience store, 2007). ACNielsen (2006) reports that in todays time pressured world, convenience becomes increasingly important to consumers of Great Britain. Shopper habits are constantly evolving, along with developments in retail offerings. In recent years, the convenience store industry stands as an economic powerhouse, a vibrant channel of retail trade, and an anchor business for the neighborhoods. Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise assortment, store environment and store image. However, very little research has been conducted on the actual determinants of a good store layout (Todays Convenience Stores, 2001). The increase in dual income families and longer working hours are making general shopping a more stressful activity for many families because of time pressure and lack of response by retailers (Avlott and Mitchell, 1999). Therefore, this exploratory research hopes to investigate if more consumers in small convenience stores are experiencing problems with different merchandise displays, narrow flow space, absence of price tags on products and absence of direction arrows and signs showing where the merchandise is being displayed. 1.3. Research Problem In spite of many commercial and educational researches there are much confusion about the purchasing behavior and perceptions of the consumers. Todays customers are more sensitive and demanding than ever. They want fast, friendly service on their terms every time they come to a store (Andersen, 1997). If they do not get fast and friendly service, they will abandon that establishment in search of another one which offers fast, convenient and better services. Based on the views of Shaffer and Greenwald (1996), a well defined, attractive and friendly store layout will attract potential customers to the store and, at the same time, discourage those who are not interested in the merchandise from entering the store. As a result, the study investigates the impact of store layout on consumer purchasing behavior and intends to present suggestions to improve the quality of service delivery in London, UK. 1.4. Research Objectives Main objective of the study is to examine the impact of store layout on customers and variables that affect the purchasing pattern of the customers. Once a topic has been identified and narrowed to the right size, the research question can be formulated to meet the objectives of the research (Saunders et al, 2007). The present research plan and its finding will answer the following questions. The following objectives are drawn from the overall aim of the study: To establish the fundamental uniqueness of layout of convenience stores; To ascertain problems arise by customers during the shopping at the convenience stores. To examine customers satisfaction and level of service they are getting from convenience stores in London, UK. To make recommendations to improve store layout in independent convenience stores in London, UK. . 1.5. Rationale of the Research This study will help in to the development of the convenience stores in London, UK by providing detail knowledge of the of the need and wants of the customers. The study is also intended to measure and assess the products display and collection in stores, customer handling capacity, service levels, pricing policies, store environment and store image, staff attitude and training, impulse purchasing pressure, and the impact of store layout and problems associated with products display. The real value of this study, however, lies in the hope that the retailers commitment to providing efficient and improved customer service will eventually allow both the retailers and consumers to successfully uncover the mechanics of good store layout. The consumers of convenience stores in London will benefit by providing the required information on store layout to the researcher. 1.6. Research Limitations The study was limited to a review of literature pertaining to store appearance, products display and other attributes of a good store layout. Due to time and cost constraints, the study was confined to only convenience stores in London, UK. The research was done in London area and, therefore, the results of the study cannot be generalized to all convenience stores in UK. 1.7 Outlines of Chapters The report on this study is made up of five chapters. These chapters cover the following areas and details of the chapters are as follows: Chapter 1: Introduction This chapter introduces the study and provides an overview of the research problem, the research objectives, the rationale behind the study and the research methodology and limitations thereof. Chapter 2: Literature Review -The literature review gives an overview of store layout theory. It also discusses consumer buying behaviors and perceptions and what retailers can do to help their customers to better overcome this phenomenon. The chapter will examine various concepts or characteristics relating to store layout which include: crowd density, staff attitude and training, store layout, impulse purchasing pressure, location, product assortment, music, and lighting. Chapter 3: Research Methodology The research methodology chapter shows how the data has been collected and gathered. It provides insight into the sampling methods used, the questionnaire, and various other techniques used to analyze the results. It also contains a review of the validity and reliability of the research investigation, indicating areas where errors might have occurred. Chapter 4: Analysis and Results The purpose of this chapter is to present the statistical analysis of the data obtained through the questionnaires. The data has been processed into meaningful results that the reader is able to interpret and understand. Chapter 5: Summary, Conclusions and Recommendations This final chapter of the dissertation contains the conclusions that are drawn from the findings in chapter four and also from chapter two. Recommendations and suggestions for further research in the field are made. Brief background of the store layout and its impact on purchasing behavior at convenience stores in London is discussed in this chapter. Research methodology, research, problem of the study, the goals and objectives of the study, rationale of the study, limitations and overview of the study is also discussed. The next chapter will review the literature in more detail and cover the theme of the important aspects pertaining to this study. Chapter 2: Theory Frame work Literature Review 2.1 Theory Framework 2.1.1 Overview This chapter looks at the dynamics of consumer behavior and the consumer market. Consumer buying behavior- includes the buying behavior of final consumers individuals and households that buy goods and services for their own consumption. All of these final consumers mutually create the consumer market. The world consumer market consists of about 5.5 billion people, but the billion people living in North America, Western Europe and Japan make up 70 per cent of the worlds spending power. Even within these rich customer markets, customers vary immensely in age, income, education level and tastes. They also buy an unbelievable variety of goods and services. How these varied customers make their choices among various products squeeze a charming collection of factors. The buying behavior of final consumers -individuals and households who buy goods and services for personal consumption. 2.1.2 Stimulus response model The innermost question for marketers is; how do consumers respond to various marketing stimuli that the company should use? The company that really identify with how customers will act in response to different product features, prices and advertising plead has a great benefit to its competitors. Hence, companies and educational institutions have researched seriously the connection between marketing stimuli and consumer response. The starting point is the stimulus-response model shown in figure 1. It indicates that marketing and other stimuli goes in to consumers black box and produce certain responses. 4Ps create marketing stimuli 1-Product, 2- Price, 3-Place and 4-Promotion. Other stimuli comprise important forces and measures in the buyers surroundings; monetary, technological, political and cultural. All these stimuli go into the buyers black box, where they are curved into a set of visible buyer responses product choice, brand choice, dealer choice, purchase timing and purchase amount. To understand how the stimuli changed in to response of the consumers inside the consumers black box in two parts. 1. The buyers distinctiveness influence how he or she perceives and reacts to the stimuli. 2. The buyers decision process itself affects the buyers behavior. Lets look at buyers characteristics as they affect buying decision and then examines the buyer decision process. It is difficult to know what exactly is in the black box and exactly predict consumer behavior, but the above model can help us to understand consumer behavior and help the researchers in creating the right questionnaire for the influencing factor. 2.1.3 Characteristics affecting consumer behavior Consumer buying process is subjective strongly by cultural, social, personal and psychological characteristics, as shown in Fig-2. Marketers can not control all the factors but they should have to take all of them in to consideration. Cultural Factors-Cultural factors applythe broadest and deepest influence on consumer behavior. The marketer needs to understand the role played by the buyers culture, subculture and social class. Culture Itis the mainly basic source of a persons wants and behavior. Human behavior is largely cultured, rising up in a society. A child learns fundamental values, sensitivity, wants and behaviors from the family and other important institutions health. Sometimes we take these values for granted, but they are noel cultural universals (Kotler, 2003). Subculture A group of people with common value structure based on familiar life practice and situations. Each culture has smaller subcultures or groups of persons with shared value structure based on common life experiences and situations. Subcultures include nationalities, religions, racial groups and geographic regions. Many subcultures create positive significant market segments and marketers often aimed at products and marketing programs customized to their needs (Kotler, 2003). Social Class Relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors. Almost each and every society has some structure of social group formation. Social classes are societys relatively stable and prepared division whose members share similar values, interests and behaviors. The British scale with six social classes is widely used, although all big countries have their own system. In these social classes social class is not determined by a single factor, such as income, but is calculated as an amalgamation of occupation, income, education, wealth and other variables(Kotler, 2003). 2.1.4 The buying decision process Companies have to research on consumer buying process to understand the answers of the questions about what, where and how of the consumers. But to learn it is not easy task and the answers lies with customers only. To take it out these answerers is a work of great deal. We will examine the stages that buyers pass through to reach a buying decision. We will use the model in Fig 3, which indicates the customer as passing through five stages: 1-need recognition, 2- information search, 3-evaluation of alternatives, 4-purchase decision and 5-post purchase behavior. It can be seen that the buying process starts long before actual purchase and continues long after (Kotler, 2003). This gives confidence the marketer to focus on the complete buying process rather than just the purchase decision. This model involves that customers pass through all five stages with all purchase. But in everyday purchases, customers often skip or reverse some of these stages. To illustrate this model, we return to Anna Flores and try to understand how she became interested in buying a camera and the stages she went through to make the final choice. Need Recognition This is the first stage of the buyer decision process in which the consumer recognizes a problem or need. The buying process starts with need recognition the buyer identify a problem or need. The buyer senses a difference between his or her actual state and some preferred condition. The need can be generate by internal stimuli when one of the persons usual needs hunger, thirst, and sex raises to a level high enough to become a drive. (Kotler, 2003). Information Search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply heightened attention or may go into active information search. A stimulate consumer may or may not search for more information. If the consumers drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the customer may simply store the need in memory or take on an information search related to the need. (Kotler, 2003). Evaluation of Alternatives: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is called alternatives evaluation. We have seen above that how the customer uses information to arrive at a set of final brand choices and how does the consumer choose among the alternative brands? It is necessary for marketers to know about alternative evaluation that is, how the consumer processes information to arrive at brand choices. Unluckily, customers do not use a simple and single assessment process in all buying circumstances (Kotler, 2003). Purchase Decision: The stage of the buyer decision process in which the consumer actually buys the product is called purchase decision. In the previous, evaluation stage, the consumer position brands and forms purchase intentions. Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors come between the purchase intension and the purchase decision. The first factor is the approach of others. And Purchase intention is also influenced by unexpected situational factors. The consumer may form a purchase intention based on factors such as estimated family income, estimated price and estimated benefits from the product. The marketer must understand the factors that provoke approach of hazard in customers and must give information which support in buying decision and that will reduce the perceived risk. (Kotler, 2003). Post purchase Behavior This stage of the buyer decision, process in which customers take further action after purchase based on their satisfaction. The marketers work does not end when the product is purchased. After buying the product, the consumer will be satisfied or dissatisfied and will engage in post purchase behavior of interest to the marketer. What decide whether the purchaser is satisfied or dissatisfied with a purchase? The answer lies in the association of the consumers expectations and the products superficial performance. If the product falls dumpy of potential, the customer is disappointed, if it meets expectations, the consumer is satisfied; if it exceeds expectations, and the consumer is delighted and consumer deligtness is the necessity of the success in todays competition. Understanding the customers desires and buying process is the basis of successful marketing. By understanding how buyers go throughout need recognition, information search, and evaluation of alte rnatives, the purchase decision and post purchase behavior, the marketer can choose many evidence as to how to meet the buyers needs. By understanding the various participants in the buying process and the strongest influence on their purchasing behavior, the marketer can develop an effective programmed to bear an eye-catching offer to the target market. (Kotler, 2003). 2.2 Review of Literature This chapter gives inclusive idea about the characteristics of store layout and its impact on consumers purchasing pattern at convenience store. As suggested by Paulins and Geistfeld (2003), most convenience stores are poorly perceived with respect to in-store displays and external appearance. The outside store appearance affects consumersà ¢Ã¢â€š ¬Ã… ¸ choice of a store. Hence it is mandatory for stores to focus on their external appearance. It can influence the stores performance in terms of turnover. The objective of the literature review is not just survey of the information available but it is for the better understanding of the research. It can influence the research on many stage of its development and it can help researcher in determining the key factor which has impact on store layout. Factors which are affecting the stores turnover can be summaries as follows. 2. 2.1 Store Appearance and Image Half of the work can be done by just positive attitude which is true not for the human being but for the all the business. Same is applicable for the stores. It gives sustainable competitive advantage over the competitors. It gives idea about the positioning of the store. And for the positioning what strategy should be adopt by the retailers. It also helps in to differentiating the store (Birtwistle and Shearer, 2001). A desirable retail mix can influence the consumers and store appearance has played major role in retailing. The inspiring store image is desirable for the consumers (Devlin et al., 2003). Estelami and Bergstein (2006) are also of the same opinion that consumers typically form an overall impression of a retail store through various information processing mechanisms, such as advertising, viral marketing, or personal experience. The determinants of a good store layout are rare. There are six major dimensions that should be considered when determining a good store appearance, are as follow: Personal communication Guiding principle Physical manifestation Location Problem solving and The convenience of a store The physical appearance of a store has the greatest impact on the overall service quality, higher customer retention and higher future consumption, respectively (Siu and Cheung, 2001). Thang and Tan (2003) further state that characteristic of store image and exterior affect consumersà ¢Ã¢â€š ¬Ã… ¸ inclination for the stores. The motivations that pertain to store attributes include products, store ambiance, in-store service, convenience, status, endorsement, amenities and post-sales service. Consumers preference is based on their post-visit ranking of the stores. Hence, the quality of in-store services is likely to have a strong impact on consumers purchasing pattern and, if not liked or unsuited with the standards or the attitude required by the target consumers, might restrain appeal. Below is a diagram with mechanism of a good store appearance. As shown in Fig 4, the stimuli that pertain to store attributes include products, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and transaction service. The A S-O-R Model of consumer retail purchase pattern emphases on the most important factors to succeed with store appearance and image. In becoming a customer oriented business, management needs to be well-known with all the elements of the model (Thang and Tan, 2003). Memery et al. (2005) Note that store appearance is obtained through practice only. 2.2.2 Store Traffic Flow and Crowd Density The store layout is the basis for procedure. Therefore, conducting a traffic flow analysis is a vital action to take when the object is to develop store performance. This instrument is helpful when development of a reorganization of the current collection. The analysis is also useful when the motive is to fine tune after a remodel. By ascertaining customers shopping behavior, a retailer can inspect the strengths and weaknesses of the layout. The analysis is simple to carry out and can be done on a huge or little scale, surrounding of the whole store or one department. The results will be clear and make decisions simple to arrive. The main goals of carry out a traffic flow analysis is to decide traditions to make shopping and managing the store in a simple way by using layout and merchandising techniques to develop sales, improve the stores exterior and make shopping more pleasurable (Quinn and Stewart, 2007). Shopping is one of the most exciting activities in life. As the taste and the preference of shoppers change constantly, retail facilities have evolved in response. It is universally accepted that in-store traffic flow plays an important role in the success of a retail facility (Hui et al., 2007). Dion (2004: 250) states that crowding is not simply a matter of density in a given space. Crowding appears to arise through the juxtaposition of density with certain social and personal circumstances which sensitize the individual to the potential constraints of limited space. The sensitivity of such limitation leads to a familiar inequality between the total of space required, or measured to be sufficient, by the person, and the total of space accessible to them. Emberson et al. (2006) are of the opinion that recent projects, such as professional consumer reaction, have raised the profile of in-store merchandising as a possible solution. Store group collection policies, stock organize; staffing levels and the amount of customer traffic were identified by merchandisers as affecting their activities. Cottet et al. (2006) strongly suggest that practical importance of shopping is basically obtained through simple admission to products or information. The useful value depends on the way of utilization and need, primary to the shopping behavior. 2.2.3 Products Display Merchandise display, according to Zentes et al. (2007), is a term repeatedly used in the circumstance of in-house marketing. It refers to the way products are accessible in a retail outlet. While this appearance has been used with a focus on merchandise display (e.g. the choice of fixtures to be used and the method of product presentation), it communicate on the whole store design, store layout and other aspect of the store environment. Two basic objectives of in-store marketing are: 1. To design the store for simple in-house direction; and 2. To construct a positive store ambiance. Attractive displays by retailers can lead consumer to let go the time and attempt required to go further to more distant stores. This technique advises that consumers shop at the stores where they can get maximum satisfaction, considering both retail characteristics and shopping expenses. Pleasant shopping atmosphere positively affects the shopping time and the money that customers spend in a store as well as the emotion of shopping (Kim and Jin, 2001). Sinha and Banerjee (2004) contend that convenient stores consumer append more significance to merchandise display. These shoppers prefer to visit those stores that have depth and width of products. The importance of relationship/comfort level with the retailer is stressed with regard to grocery stores. Fig 5 Framework for examining store preferences in an evolving market. Source: Sinha and Banerjee (2004). The above framework is tested and it demonstrates that the basic drivers of the store loyalty can be deriving in 3 groups. Risk Reducers Choice Enhancers Shopping Experience Enhancer. Products displays have significant effect on retailing where self service is applicable. The displaying strategy helps to the consumers and most of the time it result in to increase in the sales. And higher sales mean higher the profit. Merchandising consists of the following elements: Correct strategic placement in the store; Eye-catching and appealing display; Appropriate point of sale support media (e.g. labels, signs); and Legal requirements satisfied. The purpose of the best product display collection requires information about feature such as: 1. Market value of the place available for particular product and 2. Market assessment for sustainability of the available products. 2.2.4 Product Assortment Efficient merchandising approach can collect large plunder in todays marketplace. Effective category management is essential for retailing. It is difficult that stores improve their service by enabling consumers with the products they demanded. Adopting a more strategic approach to merchandising can collect big rewards by increasing sales, increasing step and ultimately increasing turnover (Clark, 2003). Halepete et al. (2005) recognized that, in the past, when competitors were not much strong, a store could object a broad range of consumers. But retailing trends indicate that it is becoming significant to make happy consumers needs. Assortment management is one of the significant factors in merchandising. For a business to attain consumer loyalty, the steps in the below diagram need to be followed. This model can be utilized by retail outlets managers to get an idea about different factors that should be considered while merchandising. Importance on the each factor should be given based on area of the store. Information received from this model can help in to increasing the sales. Normally customer doesnt like to go home with empty hand if their first choice product is not available or out of stock, consumers go for the substitution with in the same product category, but for different size, color or brand. In spite of enormous hard work of suppliers and retailers in the fast-moving-consumer-goods (FMCG) channel to adopt the efficient consumer response practices, lots of have not realized expected benefits. Traditional retailers are not able to give price benefits, collection verity to the consumers and it is difficult for them to fulfill the each and every customers need. Because of that customers normally switch over to the other retailers where they can get the satisfaction. Whereas convenience stores have advantage of the consumer centric assortment which improve their performance. Some loyal customers can make store profit making unit. It is possible that not all the categories they have are profit making but out of that one or two may be cover the profit of all the categories. Category management will boost consumer loyalty to the retailer and to the brand, since the plan consumer will be able to without any difficulty find their preferred brands at a fair price in one outlet duri ng each shopping experience (Dupre and Gruen, 2004). 2.2.5 Store Floor Space Floor space should be utilized in such a way that it make easier shopping experience and make possible easy communication between staff, staff and consumers. The core requirements are enough space to move around the store, ease of access from outside the store and clear navigation and displays. Stores can make their branding by this way and make it memorable window displays etc. utilizing better point of sale, personal touches to encourage customer loyalty, graphics, highlighting prices and age ranges in busy areas (Cowles, 2002). In the above figure it is shows a number of huddle have appeared on consumers psychological associations. Major, four leading motivational prototype emerged which include fr

Modest Proposal Essay -- essays papers

Modest Proposal Animals or Students? It brings great obstacles to those who walk down the halls of Silverado High School day in and day out to be by bombarded by thirty-six hundred plus students. This prompts trying to go to the bathroom between classes beyond implausible, for it’s intense enough to just make it to class on time as it is without trying to make a pit stop at the bathroom. Students have been reduced to plowing and shoving their way through people in order to possibly make it to class and be in their seat before the tardy bell rings. I think all parents and more important, students involved will agree that this gargantuan number of students trying to push through one another to make it to the restroom or simply to be on time for class is leaving all entangled in a present state of rage and irritation over this subsequent grievance to their already stressful existence. Therefore, we, the students and parents, need to find an economical, practical solution to allow students to walk the hallways w ith ease. Having contributed multiple years pondering this very subject, and after careful consideration of the suggestions of my colleagues, I continually discovered them to be dreadfully mistaken in their computations. With that in mind, here’s my plan of action, I propose to herd students just like the cattle they are, with hall monitors being awarded the job of herding students up and down stairs and preventing the slowing or stopping, for that matte...

Breaking Through Essay

Throughout the book â€Å"Breaking Through,† Francisco Jinemez discusses many themes. This book is an interesting and a must read book for people who moving to another country and trying to get a better life. There are three themes in the novel that one must follow in order to understand and earn a meaningful life: family, work, and education. First of all, family is the first school in which a child receives the basic values of life. When Francisco was young, his family moved to America, hoping to get a better life. He grew up in a poor family. The six members in his family are his parents, (how many? 3? ) brothers, and sister. His family suffers and struggles with many hardships because they were not coherent English speakers. His mother is a caring and thoughtful woman who places her family as an important priority. She gives Francisco a lot of advice that helped him solve many of his problems. All the members of his family are friendly except his father. His father always yells at him and Roberto when they ask to go out. Although his mood changes invariably like the weather, they still respect him completely. Francisco spends a lot of time with his big brother since their ages are close to each other. Francisco’s love for his family is never-ending. In one part of the book, Francisco and his brother, Roberto, moved away from their family to a different city to live by themselves. At the beginning, Francisco misses his family so much that he can’t help but reminisce about the time when they still lived together. Francisco often misses â€Å"the sounds of [his] Papa’s coughing, the rattle of his aspirin bottle, and the rolling of Mama’s twelve-inch lead pipe† (19). Being away from his family occasionally makes Francisco think of all the little things about his life when he lived with his parents. Jimeneez illustrated an image of Francisco’s life before he moved to _____ in order to demonstrate how Francisco’s strong ties to his family causes him to think about when they were still living together. Everyone has to work whether to earn money or get experience for a better future. When Francisco was still in middle school, he supported his family by working. His work was to pick cotton, carrot, or strawberry, depending on the season. Francisco’s father has trouble with his back, so he could not work as well as he did before. Things get worse when Roberto got married because he is unable to support the family anymore because he needs the money to build his own family. Francisco and his father become depressed as they worry for their life and survival. They often wonder how they will survive with the limited amount of money they receive from their work. Life is tough for them. Why do we have to go to school? It is the best option for our future. In general, achieving an education is not an easy thing to do. It is even harder for Francisco who moved to another country. Although he has problem with English, he never stop trying to learn it. In addition to getting a good education, Francisco also has to help support his family. This caused him to miss many school days. In his senior year, he hears good news from his teacher that he might be able to get a scholarship. He discusses the news with his family, but his father did not approve. Francisco could not control himself and finally talk back to his father that why cannot he get into college. Francisco felt ‘’anger [swallowing him] and [he] could not escape it† (168) Francisco felt passionate about his education because it is the only hope for Francisco to escape his poor life. He believes that he must fight for it because education is not only a ladder to success, but it will also give him knowledge to become a useful person in the future. In conclusion, Jimenez is trying to demonstrate survival and hardship through these themes. These are themes that would help us break through all the hardships in life. A better future depends on our hope and courage.

Drinking Milk Essays

Drinking Milk Essays Drinking Milk Essay Drinking Milk Essay Essay Topic: Salvage the Bones Introduction A: Deriving Attention Give the audience some inquiry as: 1. how many people in the audience have a wont imbibing milk for day-to-day diet? 2. are you take attention of your household or yourself by the manner imbibing milk? Why? Bacillus: Motivating The Audience: Comparing the differences between people drink milk and non. C: Establishing Credibility: give the audience some popular benefits when imbibing milk from some celebrated adept foods in the universe. Calciferol: Preview Of Main Ideas: now I will demo you bebefits of imbibing milk. it n ot merely provide alimentary for people wellness. promote good being for all people particularly with patient but besides build strong castanetss and dentitions. Body Main thought 1: Milk Supply Nutrients For People Health Milk contain more and more mineral. protein. Ca. Fe. vitamin. phosphoric and so on . harmonizing to good cognize nutrition expert Dr wendy Bazilian. writer of the superfoodrx diet and co-owner of san diego-based bazilian’s wellness clinic. Milk contains 87. 5 % of H2O. 3. 9 % milk fat. 8. 8 % solid non fat which includes protein. milk sugar. minerals and acids. enzyms and vitamins. Proteins include caseins. whey proteins. lactabumin and lactoglobulin. The chief sugar nowadays in the milk is lactose. It besides contains vitamins A. C. D and aminic acids. ? With babe: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? With grownup: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . . ? With old people: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Main thought 2: Promote Well Being For All People Milk is really necessary for people. Specially. milk is really good for patient. It’s non merely supplies eough energies minerals. proteins. but besides it increase opposition and promote good being for all people. With normal people. milk plays inportance for both wellness. tegument. and bowel. With patient. it promotes good being really rapidly. For illustration. cut downing blood force per unit area and diabetes. Ca. Mg and K content in milk helps to cut down the blood force per unit area and diabetes. Reducing the hazard of colon malignant neoplastic disease. devouring at least one glass of milk per twenty-four hours cut down 15 % hazard of developing colon type of malignant neoplastic disease. And buiding enteric wellness. – In the market. there are many sorts of milk. It is non merely suited with many sorts of diseases but besides promote good being for people. For illustration with patient. they need more foods to better the wellness but possibly they can non eat some foods nutrient because it containt some affair that non good for their diseases. Milk will assist them to provide every necessary foods. it can alternatively of the day-to-day diet. -As you know the popular milk for pateint as guarantee. . . . †¦ Main thought 3: Milk Buids Strong Bones And Teeth. Harmonizing to nutrition expert Bazililan. there are 99 % of organic structure is calcium is stored and 100s of surveies have shown that Ca in milk aid better bone densty. balance of other foods that have been proven to buid castanetss and dentitions every bit good as promote the healthy map of blood usels. More milk-stronger castanetss. as it contains abundant Ca. Calcium besides acids in muscular and circulative map. prevents osteoporosis†¦ Fighting pits: protein. Ca. phosphoric content in the milk merchandises the tooth enamel. stimulates saliva production. and neutralizes nutrient acids. – Milk containt†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦supply †¦ % Ca per twenty-four hours for health†¦Ã¢â‚¬ ¦ . – Arcording to surveies show that: per centum peole imbibing milk are unrecorded more length of service than people don’t imbibing milk. In modern life. people imbibing milk keep approximative 85 % . It show that the inportant of imbibing milk in life. ( So imbibing milk is the convinience. rapidly. salvage money for modern life. Decision A: Signing The Ending: I’m traveling to the coating this subject. Bacillus: prevue of chief points: I found it really convinience and good for us if imbibing milk everyday. It supply foods for people wellness. promote good being for all people. and buid strong castanetss and dentitions. Degree centigrade: Mention To Introduction Give some web adress a turn consequence of milk with healthy to audience D: Ending With Impact Change your wont by the manner drink milk everyday. you can alter your wellness more and more strong and immature. your life will more quality because it forestall your wellness out of some difficult diseases in the hereafter.

Hand Sanitizer Fire Project - Instructions

Hand Sanitizer Fire Project - Instructions Here is an easy fire project that produces flames cool enough for you to hold. The secret ingredient? Hand sanitizer! Hand Sanitizer Fire Materials Be sure your hand sanitizer lists ethyl alcohol or isopropyl alcohol as the active ingredient. Other chemicals may not work or they may burn too hot. Hand sanitizer gelLighter or match Instructions On a fire-proof surface, make a pattern using the gel.Ignite the edge of the gel. The flame will spread.If you like, you can touch the flame. Be careful! Although the hand sanitizer flame is relatively cool, its still fire and it can burn you. Colored Fire You can mix colorants into the hand sanitizer gel to produce a colored flame. Boric acid or borax (found in cleaners and pest control products) will produce a green flame. Potassium chloride (lite salt) will give you a purple flame. You can create cool special effects by applying the burning gel to other surfaces. For example, coating a metal object will form a halo of flame around it, which makes a great effect for photos. If you choose to coat a flammable object (e.g. a stuffed animal or a cardboard shape), soak it in water first. While this wont completely protect flammable matter from damage, it will keep it from bursting into flame. Watch the video of this project. How to Put the Fire Out Because hand sanitizer is a mixture of water and alcohol, once some of the alcohol burns, the water puts the fire out on its own. How quickly this happens depends on the specific product youre using but its usually around 10 seconds. If you want to put out the flames before that, you can simply blow them out, as you would a candle. Its also safe to douse the flame with water or suffocate it by covering it with the lid of a pot. About Hand Sanitizer Fire Hand sanitizer has applications beyond killing germs. Gels that contain ethyl alcohol or isopropyl alcohol produce a relatively cool flame that is made more manageable by the high percentage of water in the product. You can use the gel to draw with fire or for projects in which you need to hold fire. Keep in mind, the flame is still hot enough to burn you if you hold it too long and it can also ignite paper, fabrics, etc. Take care to perform this project in a safe location, away from flammable material. As with any fire project, its a good idea to have a fire extinguisher or at least a glass of water handy. Hand sanitizer fire is an adult-only project. Fun Fire Projects If you liked making fire using hand sanitizer, try these related flame science experiments. How to Breathe Fire, Safely: Using a nonflammable, edible chemical to breathe fire.Handheld Fireballs: Water is the key ingredient to creating a flame cool enough to hold.Make Green Fire: You can use the same chemical to color hand sanitizer flames.More Fire Projects: Were just getting started!

Managing Complex World Essay Example | Topics and Well Written Essays - 500 words

Managing Complex World - Essay Example ides due significance to develop principles in abidance with the legal framework of Australia, where high attention is drained on the health, safety and welfare related aspects of the country (Kaufman, 2010). On the other hand, Commonwealth Bank of Australia (CBA) has been operating its functions with high emphasis towards the opportunities and treats of the Australian banking sector and the expectations of the Australian consumers thereupon. During the analysis, it was also revealed that the organization provides utmost significance to the external environmental trends that affects its strategic policies in relation to the banking rules and regulations being enacted (Robbins & et. al., 2012). In other words, environment considerations delivered by CBA is observed as much lesser in comparison to Wesfarmers Australia, which can be further related to the diversified organizational goals and external market trends witnessed by the two organisations. Similarly, when analyzing the environment of the Swinburne University, it was observed that the Swinburne University has been much emphasized towards its contribution to education system with the aim of ensuring economic stability of the country. Besides, Swinburne University has focused towards the education and employment associated prospects concentrated on its social classification (Swinburne, 2013). Simultaneously, Forestry Stewardship Certification (FSC) is an Australian forestry based organization, which has been recently highly emphasized towards taking actions against the abuses performed on animals in the Australian environment. It is in this context that during the environmental analysis, the organisation has concentrated on Australian Forestry Standard and the problems regarding the food supply of the animal, with due focus on the responsibilities of the Government in this context (Amis, 2013). While all these notions and strategic intents of the four companies may seem to be directed towards their corporate

Discuss the diagnostic value of CT and MR imaging in the diagnosis of Essay

Discuss the diagnostic value of CT and MR imaging in the diagnosis of hepatocellular - Essay Example The environmental factors are also found to have a greater influence on HCC. The higher level of consumption of alcohol also causes HCC. (Carr 2009). The recent advances in the tissue specific image analysis have made the diagnosis of the diseases at the inner organs very easy with high sensitivity. MRI and CT are the two techniques that use the image analysis. HCC is a very chronic liver disease with several levels. Hence the diagnostic of each level is very essential for the complete treatment and also for resection of the part. (Kamel and Bluemke 2002). Any destruction to the liver parenchyma, biliary ducts and vascular structures must be analyzed properly to study the liver dysfunction. HCC can occur as an infectious or inflammatory disease resulting in storage and metabolic disorders and sometimes may lead to vascular diseases or neoplastic disease. Diagnosis of HCC: When a person is suspected with HCC, the ultra sound diagnosis is done first and if the case is found to be much severe then contrast medium – enhanced helical computed tomography (CT) along with dynamic magnetic resonance (MR) imaging is used. Combination of CT and MR is found to give accurate non-invasive screening modalities. At the time of diagnosis, the tumor may be small or large. The infection level may be small or chronic. The diagnosis must be able to provide complete information regarding the condition of the tumor and the level of treating it. For this we require a proper diagnostic technique. The studies have found that MRI or CT can provide better diagnostic results. But it was also found that MRI can predict results only to certain limit and so do CT. So a further analysis of these techniques will provide a good idea of what to use and when to use. As HCC are hyper vascular disease, contrast agent is used for the diagnosis. There are four phases in the liver CT scanning. They are pre contrast, arterial phase, portal venous phase and delayed phase. The CT scan is performed for these phases based on the disease condition whether it is hyper vascular or hypo vascular. In CT scan, the pre contrast phase imaging helps us to detect the calcifications in the liver and they are also able to demonstrate the hyper vascular lesions present hypo attenuating to the parenchyma liver cells. (Hayashida et al. 2007). The arterial phase imaging is done after 30 seconds from the injection of contrast phase. The arterial phase scanning is used to demonstrate the hyper vascular lesions that are present in the liver by the enhancement of the liver. This arterial phase imaging helps the doctors to decide whether to go for operation of the tumor or treat it with medicines. This imaging is done as a 3D imaging and thus is of more useful in diagnosis. The portal venous phase is done after 70-90 seconds of injecting the contrast medium and they help to evaluate the hypovascular lesions in the body. (Kamel and Bluemke 2002). The last phase is the delayed phase where the lesions are characterized further after 5 – 10 minutes of injection. The HCC can be seen as hypodense lesions as the contrast pahse is washed out completely. Pathologic changes in the hepatic cirrhosis: Cirrhosis occurs due to the hepatic injury and results in the fibrosis diffusion. The nodules are regenerated from the liver cell necrosis and

Prison Gangs in the United States Research Paper

Prison Gangs in the United States - Research Paper Example First, inmates are not to interfere with other inmates, a rule which places a premium on "minding your own business." Inmates are not to inform on one another and not to place a fellow inmate in a precarious situation. The second principle commands "don't lose your head." Inmates should control their emotions during their incarceration. Third, inmates should not exploit each other. The traditional inmate code forbids racketeering, welshing on bets, stealing from other inmates, or retracting promises. Inmates have an obligation to share any wealth which they may acquire. Fourth, inmates should not show weakness or they jeopardize their masculine image. It is very important for an inmate to maintain his masculinity. Any signs of fear or cowardice will greatly harm an inmate's reputation in the prison. Finally, "don't be a sucker," in other words, prisoners should not trust the administration. This final principle demands that inmates reject the values of society represented by prison o fficials. Guards are always considered to be wrong in any dispute with inmates. The administration must not be trusted for any reason (Sykes and Messinger, 1960, p. 7-8). Adherence to the inmate code varies greatly. While most inmates make strong verbal commitment to the code, the actual behaviors of inmates often deviate from it (Ross & Richards, 2002). The inmate code serves to lessen the pains of imprisonment by increasing solidarity among the inmates (Sykes and Messinger, 1960. p. 16). By uniting inmate society, the code lessens the sense of isolation inmates often face. An inmate follows the prescription to share wealth, he can alleviate animosity and hostility. By sharing the limited wealth offered by prison society, the potential for psychological harm can be decreased substantially (Sykes and Messinger, 1960, p. 16). The threat to an inmate's masculine self  ­image can be substantially alleviated by the requirement that inmates maintain their manhood through shows of stren gth and suppression of weakness (Sykes and Messinger, 1960. p. 17). When inmates arrive in prison they undergo prison procedures which have been likened to a series of status degradation ceremonies (Cloward, 1960; Sykes, 1958). These ceremonies convey two messages to the inmate. First, they involve the "ritual destruction of the individual's identity" (Cloward, 1960, p. 20). The individual's dignity is removed as his status is lowered. The lowering of status and stripping of dignity occurs through such procedures as strip searches, assignment of identification numbers instead of names, and the provision of uniforms, all of which create a homogenous inmate society. Second, the new identity provided to the inmate is of a lower status than their previous rank as a member of free society (Cloward, 1960, p. 20). Cloward (1960) argues that prison allows inmates to enhance their status through illegitimate means. Inmates may take on several roles in their efforts to gain status within pris on culture. They may become merchants or peddlers who specialize in providing material goods to other inmates. Politicians, or "big-shots," will control the spread of information among inmates (Cloward, 1960, p. 34). These inmates will seek positions, which grant them greater freedom of movement or greater access to prison officials, allowing them to gather information. Finally, an inmate may assume the role of "right

Why Is Credentialing Important Essay Example for Free

Why Is Credentialing Important Essay Physicians in general often undergo credentialing by the medical institutions and managed care organizations they want to work for and be affiliated with. Such organizations include hospitals, health maintenance organizations (HMOs), and preferred provider organizations (PPOs) which are responsible in providing quality services to their subscribers (Sobelman, 2001). According to Freed et al (2006, p. 913) â€Å"credentialing is a systematic approach to the collection, review, and verification of a practitioners professional qualification†. A practitioners qualification can be assessed based on his or her professional license, certification, educational background and preparation, clinical experience and professional activity and practices (Jones, nd). Credentialing therefore is important in evaluating and assessing the competence of medical practitioners. It is important to both the physicians and medical institutions because credentialing serves as the basis of maintaining quality health care and patient safety (Norcal, 1999, p. 1). Basically, credentialing is a necessity for almost every healthcare providers particularly the physicians for they are directly responsible for the patients treatment outcomes. Credentialing is an ongoing process (Rozovsky et al, 1994) that involves review and verification of the physicians current professional license, current, education, training, hospital privileges and levels of liability insurance as well as review of the physicians office if applicable to determine the quality of service the physician provide to his own clients (Sobelman, 2001). It is an ongoing and continuous process because of the need to ensure that the training and practices of the physicians are aligned with the changing needs of the patients. The processes involved in credentialing are necessary particularly the validation of certificates, training and current hospital privileges as well as the Drug Enforcement Administration and Controlled Drug Substance Certificates because these are very important in avoiding any possible risk and professional liabilities in which the managed care organizations can be held liable. Certificates in particular assured the public that the physician has successfully completed an accredited educational programs, examinations and evaluations, and provide assurance that the physician possess the skills, expertise, knowledge and experience required in practicing his profession (Hillemeier, 2004) When the physicians capability, scope of practice and specializations are known, risks and liabilities are avoided and managed. From this, it can be viewed that managed care organizations conduct credentialing of physicians as part of their risk management activities. Defining, risk management, â€Å" it is a planned and systematic process of reducing and/or eliminating the probability that losses will occur† (Yale New Haven Hospital, n. d). It is very common that when patients has complaints regarding the quality of care given to them, the hospital or HMO lose patients or subscribers that could have provided them better profitability. Complaints from patients and subscribers also pose threat as it can decrease the level of trust patients and the public have for the organization. Thus, managed care organizations see to it that the physicians who will work for them have undergone credentialing which must be designed to aid organizations in choosing competent physicians that has the capability of providing quality care for their patients. Organizations are aware that competent physicians are an important asset to the organization. On the part of the physicians themselves, credentialing broadens the scope of their practice. The more the credentials a physician holds, the more clinical activities he will be authorized to perform. Therefore credentialing is a process that benefits both the organization and the physicians as well as the public. Because of credentialing, physicians and organizations have aimed to improve the competence and quality of healthcare services they offer and provide. Credentialing raises the standards of healthcare organizations. References: Freed, G. , Singer, D. , Lakhani, I. , et al (2006) Use of Board Certification and Recertification of Pediatricians in Health Plan Credentialing Policies, The Journal of American Medical Association, 295:913-918 Hillemeier A, (2004). Recertification now requires a secure examination. Journal of Pediatr Gastroenterol Nutr. ,38:376-377 Jones, Dolores, Reimbursement, Privileging, and Credentialing for Pediatric Nurse Practitioners, Retrieved online on February 24, 2007 www.medscape.com/

Effects of Moderate Alcohol Consumption on Oxidative Stress

Effects of Moderate Alcohol Consumption on Oxidative Stress Abstract Oxidative stress is implicated in the pathogenesis of atherosclerosis and myocardial infarction. Moderate alcohol consumption has various favourable metabolic changes. In this study Malondialdehyde (MDA) levels and activities of enzymatic antioxidants namely superoxide dismutase (SOD), glutathione peroxidase (GPx) and catalase (CAT) were determined in 120 non smoker healthy males with self reported daily consumption of 90ml or 120ml of whisky and rum. 30 non smoker healthy males with no history of alcohol consumption were taken as controls. The result shows significantly elevated levels of MDA (p

Priotities of Gene Therapy Essay -- Genetics Science Medicine Papers

Priotities of Gene Therapy Gene therapy is a relatively new area of medicine that attempts to apply recent advances in molecular biology, genetics and biotechnology to the treatment of human diseases. Gene therapy uses a set of approaches to the treatment of human disease based on the transfer of genetic material (DNA) into an individual. Gene delivery can be achieved either by direct administration of gene-containing viruses or DNA to blood or tissues, or indirectly through the introduction of cells manipulated in the laboratory to harbor foreign DNA. As a sophisticated extension of conventional medical therapy, gene therapy attempts to treat disease in an individual patient by the administration of DNA rather than a drug. (1) Genetic manipulations, such as replacing defective or missing genes with healthy ones, can be used to alter germ cells (egg or sperm) and somatic cells. Theoretically germ-line gene therapy appears to have more advantages since it aims at preventing a genetic defect from being transmitted to future generations. However, the prospects of germ-line gene therapy look more remote due to many unresolved ethical and social problems as well as technical obstacles. (2) What is presently understood as gene therapy is, mostly, somatic cell gene therapy. By altering the genetic material of somatic cells onetime cures of devastating, inherited disorders may be potentially achieved. But, "in principle, gene therapy should be applicable to many diseases for which current therapeutic approaches are ineffective or where the prospects of effective treatment appear exceedingly low." (1) However, gene therapy is still extremely new and highly experimental. The number of approved clinical trials is smal l, and relativ... ...scarbamylase deficiency. Hum Gene Ther 10(14):2419-37. 5. Lehrman, S. 1999. Virus treatment questioned after gene therapy death. Nature 401(6753):517-8. 6. Federico M. 1999. Lentiviruses as gene delivery vectors. Curr Opin Biotechnol 10(5):448-453. 7. Iwakuma, T, Y. Cui, L.J. Chang. 1999. Self-inactivating lentiviral vectors with U3 and U5 modifications. Virology 15;261(1):120-32. 8. Ropert, C. 1999. Liposomes as a gene delivery system. Braz J Med Biol Res;32(2):163-9. 9. Lanzov, V.A. 1999. Gene Targeting for Gene Therapy: Prospects. Mol Genet Metab 68(2):276-282. 10. Kren, B.T., R. Metz, R. Kumar, C.J. Steer .1999.Gene repair using chimeric RNA/DNA oligonucleotides. Semin Liver Dis 19(1):93-104. 11. Zanjani, D., W. French Anderson.1999. Prospects for in Utero Human Gene Therapy. Science 285(5436) p.2084-8. 12. New York Times, August 4, 1998.