The History of Relational Database Technology

Free Essays on Lonnie David Eubanks

HISTORY: Lonnie David Eubank (air-name: Lonn David) was born and raised in Glendale, Arizona, a suburb of Phoenix. From the very start, he was a music addict. He used to dig through his brothers? and sister?s record collections and make compilation tapes to give them to friends. Every part of his life revolved around the love of music, and the need to share that love will people. EDUCATION: Lonn was attending a local community college and preparing to transfer to Arizona State University, when he realized that what he was going to school for ? Sales, Marketing, Business, Accounting, etc. ? was not something he wanted to do the rest of his life. He was choosing a field that would allow him to make a very healthy salary, but he wouldn?t have been happy. Lonn took an about-face and decided that since he loved music so much, radio broadcasting would be something he would enjoy. He was well aware that radio pays horribly, but at least he?d be happy. Lonn then enrolled in a ?microwave college? (that?s what he calls trade schools? because you get the same result in a much shorter amount of time) called The Academy of Radio and Television Broadcasting in Phoenix. It taught him every (almost every) aspect of the radio industry, and the basic skills to get him going in any position at a radio station. That was 1994. JOB HISTORY: His wife, Wendy Eubank, whom he met while attending the Academy, found a job in radio in Lexington, Kentucky. He followed her there after graduation, and landed a job at a Light Classic Rock station ? The ARROW 102.5. Lonn was hired as a board operator ? the only on-air DJs were the morning and afternoon drive DJs. Lonn began taking on light commercial production responsibilities, and within a few months realized that this was his strength. It became his job to write and produce all station liners, promos and IDs. At this point, he also began to realize that a love of music WILL COMPLETELY ... Free Essays on Lonnie David Eubanks Free Essays on Lonnie David Eubanks HISTORY: Lonnie David Eubank (air-name: Lonn David) was born and raised in Glendale, Arizona, a suburb of Phoenix. From the very start, he was a music addict. He used to dig through his brothers? and sister?s record collections and make compilation tapes to give them to friends. Every part of his life revolved around the love of music, and the need to share that love will people. EDUCATION: Lonn was attending a local community college and preparing to transfer to Arizona State University, when he realized that what he was going to school for ? Sales, Marketing, Business, Accounting, etc. ? was not something he wanted to do the rest of his life. He was choosing a field that would allow him to make a very healthy salary, but he wouldn?t have been happy. Lonn took an about-face and decided that since he loved music so much, radio broadcasting would be something he would enjoy. He was well aware that radio pays horribly, but at least he?d be happy. Lonn then enrolled in a ?microwave college? (that?s what he calls trade schools? because you get the same result in a much shorter amount of time) called The Academy of Radio and Television Broadcasting in Phoenix. It taught him every (almost every) aspect of the radio industry, and the basic skills to get him going in any position at a radio station. That was 1994. JOB HISTORY: His wife, Wendy Eubank, whom he met while attending the Academy, found a job in radio in Lexington, Kentucky. He followed her there after graduation, and landed a job at a Light Classic Rock station ? The ARROW 102.5. Lonn was hired as a board operator ? the only on-air DJs were the morning and afternoon drive DJs. Lonn began taking on light commercial production responsibilities, and within a few months realized that this was his strength. It became his job to write and produce all station liners, promos and IDs. At this point, he also began to realize that a love of music WILL COMPLETELY ...

My goal statment Personal Statement Example | Topics and Well Written Essays - 500 words

My goal statment - Personal Statement Example Currently, I own a restaurant, in which from July 2011-present, I have been the manager and owner of the restaurant that I opened from scratch. My key responsibilities are keeping track of cash flow, supervise and schedule 15 full time and part time employees, Conduct inventory & payroll, conduct accounts receivable and payable and other managerial tasks. Since I have my personal goal that I need to state, I can't beat the same level, and I need to rise above levels and shine. Currently, I plan to sell my business and upgrade so as to rise to new levels. This will be done through engaging in something bigger and something meaningful with higher income. Secondly, now that I am studying the GMAT, I have applied a master's program for accounting and finance, which I will be starting this summer part-time. This current goal will see me rise to new and better levels in life.Now that nothing is impossible with God, I hold on to God to help me achieve my goals. As for the job opportunity av ailable, the job duties also define my goals. The first duty is to identify the existing data resources, review legislation, coordinate research areas, and review external and internal reports, as well as policies and regulations of concern., and finally, performing work assignments. Secondly, developing plans to make the accomplishment of assignments in agreement with necessary procedures, policies, and standards. Thirdly, is to present the project’s results during team meetings and briefings.

RESEARCH PAPER Example | Topics and Well Written Essays - 1750 words

Research Paper Example It can also work against mutual understanding and cause a frustration in dialogue. Stereotypes play incredibly significant roles aspects related to propaganda in the current society. Since stereotypes are generalizations of basic or complex applications that groups or individuals follow based on appearances, beliefs or behaviors? Although the world is quickly improving from old ways, stereotyping has proved a difficult aspect to eliminate. Stereotypes having existed since the beginning of times, it has been known to influence politics, religion, and the media. In the media, humans use stereotypes to show humor, show beliefs or even in describing others (Branston 23). In most cases, they bring about both negative and positive changes with impacts on the media viewers. The media more often than not mislead people because of the nature of using stereotypes and misinterpreting others. Never, the less, people in the society still have significant belief in them and still accept the storie s as portrayed. As stated above, media has the obvious stereotypes categorized in four groups that include ethical prejudice, racism, sexism and religious prejudice. Although other additions are based on fat people as slothful slobs, professors as absent minded people and those that are out of touch, journalists as people with scruples, politicians as unethical and sleazy, and students as arrogant and lazy boozers( Martin, 6). In my opinion, these stereotypes are created in the midst of people probably in different groups but the media plays the role of distributing, sustaining and demonizing stereotypes. In the case of sustaining, they embrace on continuous reporting that is based on referencing the stereotyped aspect, which in other cases could have vanished. In distributing, they ensure a small aspect or a characteristic of a group is widely known in the entire world causing each person to associate globally that aspect with the people, hence stereotyping. However, in my opinion, the distributing factor is beneficial to both the groups since the stereotyped group might seek to emulate the behavior as reported or choose to live as they used to (Hujer, 7). Demonizing is the worst form of media stereotyping since it involves, identifying a certain group for instance, a minority group and pinning down blames upon them. This is difficult when done to single individual or unclear groups. However, as soon as a group is identified, targeting them on certain specification becomes incredibly easy. In this case, the media success is all about selling out ideas to viewers and that which sells most is termed as the best, even if a type of stereotype. Since entertainment was launched on to the media services, they have continually build and created stereotypes as well as feeding onto them (Martin, 5). However, it is important to note that media has gradually changed from the traditional to non-traditional medias where two different paradigms are offered sets of interesti ng perspectives. In my opinion, those that were and are still referred to as stereotypes are not stereotypes anymore. When thought in the perspective of media, they are process centric progression strategies that are associated in the current world. This only proves that, the current world has turned to be that of uncertainty, change and flux and it is essential to have this perspective and take happenings similarly. There

International Business In Focus Essay Example | Topics and Well Written Essays - 2750 words

International Business In Focus - Essay Example With globalization, the business strategy of the executives has widened to cross over geographical boundaries and expand their reach internationally. While international business has opened up many new avenues for the organizations, it also brought several challenges and one of them is the culture. The national culture has shown to have a high impact on major business activities and strategies (Chui et al, 2002). In international business parlance, culture can be defined as a set of values, believes, norms as well as behaviors that is characteristic of a particular geographical location. Diversity in culture based on the geographic location can be an advantage, but in many cases, it proves to be a big challenge too, because differences and complexities. The goal of a successful international business should be to ensure that the work culture of various locales converge over a period of time (Heuer et al, 1999). This will ensure that the international business related practices would become similar or same eventually. Hence, there would be a standard business practice, devoid of cultural influences, which would not have the characteristic inefficiencies or complexities that come into picture because of the divergent beliefs and practices. 1.2 Purpose and Justification of the Study This study tries to explore the way in which Google, an organization that has presence in more than 45 countries across the globe handles its international business (google.com/locations, n.d) operations in Asia, specifically India. Through an exploration of theoretical work, it analyzes the key social and cultural trends and how it has an impact on the organization. The study also highlights the strategy of the company with regards to an international market. As more and more organizations are entering a global industry phase, this research is key because it tries to find out how an organization could create cultural convergence by maintaining its presence across the globe. Google was chosen because of its vast presence across the globe and the cultural convergence that it was successful in bringing regardless of the geographical boundaries. Within a span of around 13 years, the company was able to establish presence across the world in a very consistent manner. Therefore, Google was selected as the company for this study. 1.3 Company Overview Google, which is now the search engine with the highest market share (Search Engine Market Share (2011) began in 1998, started a garage in Stanford University as a result of a collaborative effort between its founders Larry Page and Sergey Brin. Over the next two years, it formalized its operations and began expanding rapidly. From an organization that offered search services in one single language, it has not expanded to a company that offers many different services including various forms of advertising, applications, mobile operating systems, email service and so on. Innovation has been the key behind the success of thi s company that thrives on the philosophy of making information universally accessible. Over the past 13 years, the company has expanded its operations to more than 45 countries and provides its services to users across the globe and in many different languages. Apart from revolutionizing the internet industry across the globe, Google stands

Impact of Store Layout on Customers

Impact of Store Layout on Customers Chapter 1: Introduction In todays world market, dynamic new era come with tough competition. In each and every sector competition is increasing. To cope up with the competition, it is necessary for everyone to make strategy for their positioning and differentiation. In business to business market, it is easy to retain earnings. But in retail sector it is very difficult because retailers have n-number of customers and to satisfy all of them is not possible, but only customer satisfaction can retain the customer and so the profit. Individuals, having different need and wants may not satisfy with one solution. Purchasing behavior is changing with time. People dont have much time to spend on shopping. In that case one stop shopping can be helpful to them. And because of that reason retailers have to be careful in choosing the collection, place, layout of the store. Store layout is a significant factor driving consumer response in retailing. Store layout has its own way to influence customers shopping. It is characterized by increasing competition and more sophisticated, customers have gigantic expectations related to their consumption experiences (Griffith, 2005). Atmosphere in retail market changing drastically. Competition increased and which lead to a sophisticated and demanding consumer segment that are well educated and with high expectations for their each and every purchase. They are expecting retail shopping experience with non retail services. Now days, consumers want everything customized e.g. Product collection, staffs involvement, easy accessibility of the store, all these factors influence the buying decision of the customers (Dabholkar et al., 1996) This chapter will provide a brief background about store layout and its impact on purchasing behavior at convenience stores in London, UK. It will discuss the research problem of the study, the goals and objectives of the study, rationale of the study, research methodology, limitations and overview of the study. 1.1 Overview Core concepts and terminologies help in to better understanding of the problems. Hence it is necessary to define them. All the readers may not aware about the specific terminology. Essence of the research lies there only where every normal person can understand it without the help of professional. Store layout, consumer purchasing behavior and convenience stores are defined within the context of marketing and retailing. Store layout is ease of user movement through the store to provide maximum exposure of goods and attractive display (Marketing Glossary, 2007). This includes doors, merchandise placement, shelf orientation, music, check-out counters, interior decorating, staff attitude, lighting and location of the loading facilities (Levy et al., 1995). Consumer purchasing behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy their needs and wants. This process is influenced by the social and cultural environment (Consumer buying behavior, 2007). Convenience store is a small retail self-service store selling a limited line of fast moving food and non-food items, usually with extended hours of operation (Glencoe Online, 2004). 1.2 Backgrounds to the Study History of the convenience store state that, root of this industry found from early in 20th century. It came out form the many types of retail establishments in existence at that time. Convenience stores grew rapidly after the Second World War alongside the idea of the American dream. More families had more cars and lived in more suburbs, further away from shopping centers and large grocery stores. So, more convenience stores came into existence (The origin of the convenience store, 2007). ACNielsen (2006) reports that in todays time pressured world, convenience becomes increasingly important to consumers of Great Britain. Shopper habits are constantly evolving, along with developments in retail offerings. In recent years, the convenience store industry stands as an economic powerhouse, a vibrant channel of retail trade, and an anchor business for the neighborhoods. Many factors affect the store patronage decision, e.g. location, service levels, pricing policies, merchandise assortment, store environment and store image. However, very little research has been conducted on the actual determinants of a good store layout (Todays Convenience Stores, 2001). The increase in dual income families and longer working hours are making general shopping a more stressful activity for many families because of time pressure and lack of response by retailers (Avlott and Mitchell, 1999). Therefore, this exploratory research hopes to investigate if more consumers in small convenience stores are experiencing problems with different merchandise displays, narrow flow space, absence of price tags on products and absence of direction arrows and signs showing where the merchandise is being displayed. 1.3. Research Problem In spite of many commercial and educational researches there are much confusion about the purchasing behavior and perceptions of the consumers. Todays customers are more sensitive and demanding than ever. They want fast, friendly service on their terms every time they come to a store (Andersen, 1997). If they do not get fast and friendly service, they will abandon that establishment in search of another one which offers fast, convenient and better services. Based on the views of Shaffer and Greenwald (1996), a well defined, attractive and friendly store layout will attract potential customers to the store and, at the same time, discourage those who are not interested in the merchandise from entering the store. As a result, the study investigates the impact of store layout on consumer purchasing behavior and intends to present suggestions to improve the quality of service delivery in London, UK. 1.4. Research Objectives Main objective of the study is to examine the impact of store layout on customers and variables that affect the purchasing pattern of the customers. Once a topic has been identified and narrowed to the right size, the research question can be formulated to meet the objectives of the research (Saunders et al, 2007). The present research plan and its finding will answer the following questions. The following objectives are drawn from the overall aim of the study: To establish the fundamental uniqueness of layout of convenience stores; To ascertain problems arise by customers during the shopping at the convenience stores. To examine customers satisfaction and level of service they are getting from convenience stores in London, UK. To make recommendations to improve store layout in independent convenience stores in London, UK. . 1.5. Rationale of the Research This study will help in to the development of the convenience stores in London, UK by providing detail knowledge of the of the need and wants of the customers. The study is also intended to measure and assess the products display and collection in stores, customer handling capacity, service levels, pricing policies, store environment and store image, staff attitude and training, impulse purchasing pressure, and the impact of store layout and problems associated with products display. The real value of this study, however, lies in the hope that the retailers commitment to providing efficient and improved customer service will eventually allow both the retailers and consumers to successfully uncover the mechanics of good store layout. The consumers of convenience stores in London will benefit by providing the required information on store layout to the researcher. 1.6. Research Limitations The study was limited to a review of literature pertaining to store appearance, products display and other attributes of a good store layout. Due to time and cost constraints, the study was confined to only convenience stores in London, UK. The research was done in London area and, therefore, the results of the study cannot be generalized to all convenience stores in UK. 1.7 Outlines of Chapters The report on this study is made up of five chapters. These chapters cover the following areas and details of the chapters are as follows: Chapter 1: Introduction This chapter introduces the study and provides an overview of the research problem, the research objectives, the rationale behind the study and the research methodology and limitations thereof. Chapter 2: Literature Review -The literature review gives an overview of store layout theory. It also discusses consumer buying behaviors and perceptions and what retailers can do to help their customers to better overcome this phenomenon. The chapter will examine various concepts or characteristics relating to store layout which include: crowd density, staff attitude and training, store layout, impulse purchasing pressure, location, product assortment, music, and lighting. Chapter 3: Research Methodology The research methodology chapter shows how the data has been collected and gathered. It provides insight into the sampling methods used, the questionnaire, and various other techniques used to analyze the results. It also contains a review of the validity and reliability of the research investigation, indicating areas where errors might have occurred. Chapter 4: Analysis and Results The purpose of this chapter is to present the statistical analysis of the data obtained through the questionnaires. The data has been processed into meaningful results that the reader is able to interpret and understand. Chapter 5: Summary, Conclusions and Recommendations This final chapter of the dissertation contains the conclusions that are drawn from the findings in chapter four and also from chapter two. Recommendations and suggestions for further research in the field are made. Brief background of the store layout and its impact on purchasing behavior at convenience stores in London is discussed in this chapter. Research methodology, research, problem of the study, the goals and objectives of the study, rationale of the study, limitations and overview of the study is also discussed. The next chapter will review the literature in more detail and cover the theme of the important aspects pertaining to this study. Chapter 2: Theory Frame work Literature Review 2.1 Theory Framework 2.1.1 Overview This chapter looks at the dynamics of consumer behavior and the consumer market. Consumer buying behavior- includes the buying behavior of final consumers individuals and households that buy goods and services for their own consumption. All of these final consumers mutually create the consumer market. The world consumer market consists of about 5.5 billion people, but the billion people living in North America, Western Europe and Japan make up 70 per cent of the worlds spending power. Even within these rich customer markets, customers vary immensely in age, income, education level and tastes. They also buy an unbelievable variety of goods and services. How these varied customers make their choices among various products squeeze a charming collection of factors. The buying behavior of final consumers -individuals and households who buy goods and services for personal consumption. 2.1.2 Stimulus response model The innermost question for marketers is; how do consumers respond to various marketing stimuli that the company should use? The company that really identify with how customers will act in response to different product features, prices and advertising plead has a great benefit to its competitors. Hence, companies and educational institutions have researched seriously the connection between marketing stimuli and consumer response. The starting point is the stimulus-response model shown in figure 1. It indicates that marketing and other stimuli goes in to consumers black box and produce certain responses. 4Ps create marketing stimuli 1-Product, 2- Price, 3-Place and 4-Promotion. Other stimuli comprise important forces and measures in the buyers surroundings; monetary, technological, political and cultural. All these stimuli go into the buyers black box, where they are curved into a set of visible buyer responses product choice, brand choice, dealer choice, purchase timing and purchase amount. To understand how the stimuli changed in to response of the consumers inside the consumers black box in two parts. 1. The buyers distinctiveness influence how he or she perceives and reacts to the stimuli. 2. The buyers decision process itself affects the buyers behavior. Lets look at buyers characteristics as they affect buying decision and then examines the buyer decision process. It is difficult to know what exactly is in the black box and exactly predict consumer behavior, but the above model can help us to understand consumer behavior and help the researchers in creating the right questionnaire for the influencing factor. 2.1.3 Characteristics affecting consumer behavior Consumer buying process is subjective strongly by cultural, social, personal and psychological characteristics, as shown in Fig-2. Marketers can not control all the factors but they should have to take all of them in to consideration. Cultural Factors-Cultural factors applythe broadest and deepest influence on consumer behavior. The marketer needs to understand the role played by the buyers culture, subculture and social class. Culture Itis the mainly basic source of a persons wants and behavior. Human behavior is largely cultured, rising up in a society. A child learns fundamental values, sensitivity, wants and behaviors from the family and other important institutions health. Sometimes we take these values for granted, but they are noel cultural universals (Kotler, 2003). Subculture A group of people with common value structure based on familiar life practice and situations. Each culture has smaller subcultures or groups of persons with shared value structure based on common life experiences and situations. Subcultures include nationalities, religions, racial groups and geographic regions. Many subcultures create positive significant market segments and marketers often aimed at products and marketing programs customized to their needs (Kotler, 2003). Social Class Relatively permanent and ordered divisions in a society whose members share similar values, interests and behaviors. Almost each and every society has some structure of social group formation. Social classes are societys relatively stable and prepared division whose members share similar values, interests and behaviors. The British scale with six social classes is widely used, although all big countries have their own system. In these social classes social class is not determined by a single factor, such as income, but is calculated as an amalgamation of occupation, income, education, wealth and other variables(Kotler, 2003). 2.1.4 The buying decision process Companies have to research on consumer buying process to understand the answers of the questions about what, where and how of the consumers. But to learn it is not easy task and the answers lies with customers only. To take it out these answerers is a work of great deal. We will examine the stages that buyers pass through to reach a buying decision. We will use the model in Fig 3, which indicates the customer as passing through five stages: 1-need recognition, 2- information search, 3-evaluation of alternatives, 4-purchase decision and 5-post purchase behavior. It can be seen that the buying process starts long before actual purchase and continues long after (Kotler, 2003). This gives confidence the marketer to focus on the complete buying process rather than just the purchase decision. This model involves that customers pass through all five stages with all purchase. But in everyday purchases, customers often skip or reverse some of these stages. To illustrate this model, we return to Anna Flores and try to understand how she became interested in buying a camera and the stages she went through to make the final choice. Need Recognition This is the first stage of the buyer decision process in which the consumer recognizes a problem or need. The buying process starts with need recognition the buyer identify a problem or need. The buyer senses a difference between his or her actual state and some preferred condition. The need can be generate by internal stimuli when one of the persons usual needs hunger, thirst, and sex raises to a level high enough to become a drive. (Kotler, 2003). Information Search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply heightened attention or may go into active information search. A stimulate consumer may or may not search for more information. If the consumers drive is strong and a satisfying product is near at hand, the consumer is likely to buy it then. If not, the customer may simply store the need in memory or take on an information search related to the need. (Kotler, 2003). Evaluation of Alternatives: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is called alternatives evaluation. We have seen above that how the customer uses information to arrive at a set of final brand choices and how does the consumer choose among the alternative brands? It is necessary for marketers to know about alternative evaluation that is, how the consumer processes information to arrive at brand choices. Unluckily, customers do not use a simple and single assessment process in all buying circumstances (Kotler, 2003). Purchase Decision: The stage of the buyer decision process in which the consumer actually buys the product is called purchase decision. In the previous, evaluation stage, the consumer position brands and forms purchase intentions. Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors come between the purchase intension and the purchase decision. The first factor is the approach of others. And Purchase intention is also influenced by unexpected situational factors. The consumer may form a purchase intention based on factors such as estimated family income, estimated price and estimated benefits from the product. The marketer must understand the factors that provoke approach of hazard in customers and must give information which support in buying decision and that will reduce the perceived risk. (Kotler, 2003). Post purchase Behavior This stage of the buyer decision, process in which customers take further action after purchase based on their satisfaction. The marketers work does not end when the product is purchased. After buying the product, the consumer will be satisfied or dissatisfied and will engage in post purchase behavior of interest to the marketer. What decide whether the purchaser is satisfied or dissatisfied with a purchase? The answer lies in the association of the consumers expectations and the products superficial performance. If the product falls dumpy of potential, the customer is disappointed, if it meets expectations, the consumer is satisfied; if it exceeds expectations, and the consumer is delighted and consumer deligtness is the necessity of the success in todays competition. Understanding the customers desires and buying process is the basis of successful marketing. By understanding how buyers go throughout need recognition, information search, and evaluation of alte rnatives, the purchase decision and post purchase behavior, the marketer can choose many evidence as to how to meet the buyers needs. By understanding the various participants in the buying process and the strongest influence on their purchasing behavior, the marketer can develop an effective programmed to bear an eye-catching offer to the target market. (Kotler, 2003). 2.2 Review of Literature This chapter gives inclusive idea about the characteristics of store layout and its impact on consumers purchasing pattern at convenience store. As suggested by Paulins and Geistfeld (2003), most convenience stores are poorly perceived with respect to in-store displays and external appearance. The outside store appearance affects consumersà ¢Ã¢â€š ¬Ã… ¸ choice of a store. Hence it is mandatory for stores to focus on their external appearance. It can influence the stores performance in terms of turnover. The objective of the literature review is not just survey of the information available but it is for the better understanding of the research. It can influence the research on many stage of its development and it can help researcher in determining the key factor which has impact on store layout. Factors which are affecting the stores turnover can be summaries as follows. 2. 2.1 Store Appearance and Image Half of the work can be done by just positive attitude which is true not for the human being but for the all the business. Same is applicable for the stores. It gives sustainable competitive advantage over the competitors. It gives idea about the positioning of the store. And for the positioning what strategy should be adopt by the retailers. It also helps in to differentiating the store (Birtwistle and Shearer, 2001). A desirable retail mix can influence the consumers and store appearance has played major role in retailing. The inspiring store image is desirable for the consumers (Devlin et al., 2003). Estelami and Bergstein (2006) are also of the same opinion that consumers typically form an overall impression of a retail store through various information processing mechanisms, such as advertising, viral marketing, or personal experience. The determinants of a good store layout are rare. There are six major dimensions that should be considered when determining a good store appearance, are as follow: Personal communication Guiding principle Physical manifestation Location Problem solving and The convenience of a store The physical appearance of a store has the greatest impact on the overall service quality, higher customer retention and higher future consumption, respectively (Siu and Cheung, 2001). Thang and Tan (2003) further state that characteristic of store image and exterior affect consumersà ¢Ã¢â€š ¬Ã… ¸ inclination for the stores. The motivations that pertain to store attributes include products, store ambiance, in-store service, convenience, status, endorsement, amenities and post-sales service. Consumers preference is based on their post-visit ranking of the stores. Hence, the quality of in-store services is likely to have a strong impact on consumers purchasing pattern and, if not liked or unsuited with the standards or the attitude required by the target consumers, might restrain appeal. Below is a diagram with mechanism of a good store appearance. As shown in Fig 4, the stimuli that pertain to store attributes include products, store atmosphere, in-store service, accessibility, reputation, promotion, facilities and transaction service. The A S-O-R Model of consumer retail purchase pattern emphases on the most important factors to succeed with store appearance and image. In becoming a customer oriented business, management needs to be well-known with all the elements of the model (Thang and Tan, 2003). Memery et al. (2005) Note that store appearance is obtained through practice only. 2.2.2 Store Traffic Flow and Crowd Density The store layout is the basis for procedure. Therefore, conducting a traffic flow analysis is a vital action to take when the object is to develop store performance. This instrument is helpful when development of a reorganization of the current collection. The analysis is also useful when the motive is to fine tune after a remodel. By ascertaining customers shopping behavior, a retailer can inspect the strengths and weaknesses of the layout. The analysis is simple to carry out and can be done on a huge or little scale, surrounding of the whole store or one department. The results will be clear and make decisions simple to arrive. The main goals of carry out a traffic flow analysis is to decide traditions to make shopping and managing the store in a simple way by using layout and merchandising techniques to develop sales, improve the stores exterior and make shopping more pleasurable (Quinn and Stewart, 2007). Shopping is one of the most exciting activities in life. As the taste and the preference of shoppers change constantly, retail facilities have evolved in response. It is universally accepted that in-store traffic flow plays an important role in the success of a retail facility (Hui et al., 2007). Dion (2004: 250) states that crowding is not simply a matter of density in a given space. Crowding appears to arise through the juxtaposition of density with certain social and personal circumstances which sensitize the individual to the potential constraints of limited space. The sensitivity of such limitation leads to a familiar inequality between the total of space required, or measured to be sufficient, by the person, and the total of space accessible to them. Emberson et al. (2006) are of the opinion that recent projects, such as professional consumer reaction, have raised the profile of in-store merchandising as a possible solution. Store group collection policies, stock organize; staffing levels and the amount of customer traffic were identified by merchandisers as affecting their activities. Cottet et al. (2006) strongly suggest that practical importance of shopping is basically obtained through simple admission to products or information. The useful value depends on the way of utilization and need, primary to the shopping behavior. 2.2.3 Products Display Merchandise display, according to Zentes et al. (2007), is a term repeatedly used in the circumstance of in-house marketing. It refers to the way products are accessible in a retail outlet. While this appearance has been used with a focus on merchandise display (e.g. the choice of fixtures to be used and the method of product presentation), it communicate on the whole store design, store layout and other aspect of the store environment. Two basic objectives of in-store marketing are: 1. To design the store for simple in-house direction; and 2. To construct a positive store ambiance. Attractive displays by retailers can lead consumer to let go the time and attempt required to go further to more distant stores. This technique advises that consumers shop at the stores where they can get maximum satisfaction, considering both retail characteristics and shopping expenses. Pleasant shopping atmosphere positively affects the shopping time and the money that customers spend in a store as well as the emotion of shopping (Kim and Jin, 2001). Sinha and Banerjee (2004) contend that convenient stores consumer append more significance to merchandise display. These shoppers prefer to visit those stores that have depth and width of products. The importance of relationship/comfort level with the retailer is stressed with regard to grocery stores. Fig 5 Framework for examining store preferences in an evolving market. Source: Sinha and Banerjee (2004). The above framework is tested and it demonstrates that the basic drivers of the store loyalty can be deriving in 3 groups. Risk Reducers Choice Enhancers Shopping Experience Enhancer. Products displays have significant effect on retailing where self service is applicable. The displaying strategy helps to the consumers and most of the time it result in to increase in the sales. And higher sales mean higher the profit. Merchandising consists of the following elements: Correct strategic placement in the store; Eye-catching and appealing display; Appropriate point of sale support media (e.g. labels, signs); and Legal requirements satisfied. The purpose of the best product display collection requires information about feature such as: 1. Market value of the place available for particular product and 2. Market assessment for sustainability of the available products. 2.2.4 Product Assortment Efficient merchandising approach can collect large plunder in todays marketplace. Effective category management is essential for retailing. It is difficult that stores improve their service by enabling consumers with the products they demanded. Adopting a more strategic approach to merchandising can collect big rewards by increasing sales, increasing step and ultimately increasing turnover (Clark, 2003). Halepete et al. (2005) recognized that, in the past, when competitors were not much strong, a store could object a broad range of consumers. But retailing trends indicate that it is becoming significant to make happy consumers needs. Assortment management is one of the significant factors in merchandising. For a business to attain consumer loyalty, the steps in the below diagram need to be followed. This model can be utilized by retail outlets managers to get an idea about different factors that should be considered while merchandising. Importance on the each factor should be given based on area of the store. Information received from this model can help in to increasing the sales. Normally customer doesnt like to go home with empty hand if their first choice product is not available or out of stock, consumers go for the substitution with in the same product category, but for different size, color or brand. In spite of enormous hard work of suppliers and retailers in the fast-moving-consumer-goods (FMCG) channel to adopt the efficient consumer response practices, lots of have not realized expected benefits. Traditional retailers are not able to give price benefits, collection verity to the consumers and it is difficult for them to fulfill the each and every customers need. Because of that customers normally switch over to the other retailers where they can get the satisfaction. Whereas convenience stores have advantage of the consumer centric assortment which improve their performance. Some loyal customers can make store profit making unit. It is possible that not all the categories they have are profit making but out of that one or two may be cover the profit of all the categories. Category management will boost consumer loyalty to the retailer and to the brand, since the plan consumer will be able to without any difficulty find their preferred brands at a fair price in one outlet duri ng each shopping experience (Dupre and Gruen, 2004). 2.2.5 Store Floor Space Floor space should be utilized in such a way that it make easier shopping experience and make possible easy communication between staff, staff and consumers. The core requirements are enough space to move around the store, ease of access from outside the store and clear navigation and displays. Stores can make their branding by this way and make it memorable window displays etc. utilizing better point of sale, personal touches to encourage customer loyalty, graphics, highlighting prices and age ranges in busy areas (Cowles, 2002). In the above figure it is shows a number of huddle have appeared on consumers psychological associations. Major, four leading motivational prototype emerged which include fr

Modest Proposal Essay -- essays papers

Modest Proposal Animals or Students? It brings great obstacles to those who walk down the halls of Silverado High School day in and day out to be by bombarded by thirty-six hundred plus students. This prompts trying to go to the bathroom between classes beyond implausible, for it’s intense enough to just make it to class on time as it is without trying to make a pit stop at the bathroom. Students have been reduced to plowing and shoving their way through people in order to possibly make it to class and be in their seat before the tardy bell rings. I think all parents and more important, students involved will agree that this gargantuan number of students trying to push through one another to make it to the restroom or simply to be on time for class is leaving all entangled in a present state of rage and irritation over this subsequent grievance to their already stressful existence. Therefore, we, the students and parents, need to find an economical, practical solution to allow students to walk the hallways w ith ease. Having contributed multiple years pondering this very subject, and after careful consideration of the suggestions of my colleagues, I continually discovered them to be dreadfully mistaken in their computations. With that in mind, here’s my plan of action, I propose to herd students just like the cattle they are, with hall monitors being awarded the job of herding students up and down stairs and preventing the slowing or stopping, for that matte...

Breaking Through Essay

Throughout the book â€Å"Breaking Through,† Francisco Jinemez discusses many themes. This book is an interesting and a must read book for people who moving to another country and trying to get a better life. There are three themes in the novel that one must follow in order to understand and earn a meaningful life: family, work, and education. First of all, family is the first school in which a child receives the basic values of life. When Francisco was young, his family moved to America, hoping to get a better life. He grew up in a poor family. The six members in his family are his parents, (how many? 3? ) brothers, and sister. His family suffers and struggles with many hardships because they were not coherent English speakers. His mother is a caring and thoughtful woman who places her family as an important priority. She gives Francisco a lot of advice that helped him solve many of his problems. All the members of his family are friendly except his father. His father always yells at him and Roberto when they ask to go out. Although his mood changes invariably like the weather, they still respect him completely. Francisco spends a lot of time with his big brother since their ages are close to each other. Francisco’s love for his family is never-ending. In one part of the book, Francisco and his brother, Roberto, moved away from their family to a different city to live by themselves. At the beginning, Francisco misses his family so much that he can’t help but reminisce about the time when they still lived together. Francisco often misses â€Å"the sounds of [his] Papa’s coughing, the rattle of his aspirin bottle, and the rolling of Mama’s twelve-inch lead pipe† (19). Being away from his family occasionally makes Francisco think of all the little things about his life when he lived with his parents. Jimeneez illustrated an image of Francisco’s life before he moved to _____ in order to demonstrate how Francisco’s strong ties to his family causes him to think about when they were still living together. Everyone has to work whether to earn money or get experience for a better future. When Francisco was still in middle school, he supported his family by working. His work was to pick cotton, carrot, or strawberry, depending on the season. Francisco’s father has trouble with his back, so he could not work as well as he did before. Things get worse when Roberto got married because he is unable to support the family anymore because he needs the money to build his own family. Francisco and his father become depressed as they worry for their life and survival. They often wonder how they will survive with the limited amount of money they receive from their work. Life is tough for them. Why do we have to go to school? It is the best option for our future. In general, achieving an education is not an easy thing to do. It is even harder for Francisco who moved to another country. Although he has problem with English, he never stop trying to learn it. In addition to getting a good education, Francisco also has to help support his family. This caused him to miss many school days. In his senior year, he hears good news from his teacher that he might be able to get a scholarship. He discusses the news with his family, but his father did not approve. Francisco could not control himself and finally talk back to his father that why cannot he get into college. Francisco felt ‘’anger [swallowing him] and [he] could not escape it† (168) Francisco felt passionate about his education because it is the only hope for Francisco to escape his poor life. He believes that he must fight for it because education is not only a ladder to success, but it will also give him knowledge to become a useful person in the future. In conclusion, Jimenez is trying to demonstrate survival and hardship through these themes. These are themes that would help us break through all the hardships in life. A better future depends on our hope and courage.

Drinking Milk Essays

Drinking Milk Essays Drinking Milk Essay Drinking Milk Essay Essay Topic: Salvage the Bones Introduction A: Deriving Attention Give the audience some inquiry as: 1. how many people in the audience have a wont imbibing milk for day-to-day diet? 2. are you take attention of your household or yourself by the manner imbibing milk? Why? Bacillus: Motivating The Audience: Comparing the differences between people drink milk and non. C: Establishing Credibility: give the audience some popular benefits when imbibing milk from some celebrated adept foods in the universe. Calciferol: Preview Of Main Ideas: now I will demo you bebefits of imbibing milk. it n ot merely provide alimentary for people wellness. promote good being for all people particularly with patient but besides build strong castanetss and dentitions. Body Main thought 1: Milk Supply Nutrients For People Health Milk contain more and more mineral. protein. Ca. Fe. vitamin. phosphoric and so on . harmonizing to good cognize nutrition expert Dr wendy Bazilian. writer of the superfoodrx diet and co-owner of san diego-based bazilian’s wellness clinic. Milk contains 87. 5 % of H2O. 3. 9 % milk fat. 8. 8 % solid non fat which includes protein. milk sugar. minerals and acids. enzyms and vitamins. Proteins include caseins. whey proteins. lactabumin and lactoglobulin. The chief sugar nowadays in the milk is lactose. It besides contains vitamins A. C. D and aminic acids. ? With babe: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ ? With grownup: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . . ? With old people: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Main thought 2: Promote Well Being For All People Milk is really necessary for people. Specially. milk is really good for patient. It’s non merely supplies eough energies minerals. proteins. but besides it increase opposition and promote good being for all people. With normal people. milk plays inportance for both wellness. tegument. and bowel. With patient. it promotes good being really rapidly. For illustration. cut downing blood force per unit area and diabetes. Ca. Mg and K content in milk helps to cut down the blood force per unit area and diabetes. Reducing the hazard of colon malignant neoplastic disease. devouring at least one glass of milk per twenty-four hours cut down 15 % hazard of developing colon type of malignant neoplastic disease. And buiding enteric wellness. – In the market. there are many sorts of milk. It is non merely suited with many sorts of diseases but besides promote good being for people. For illustration with patient. they need more foods to better the wellness but possibly they can non eat some foods nutrient because it containt some affair that non good for their diseases. Milk will assist them to provide every necessary foods. it can alternatively of the day-to-day diet. -As you know the popular milk for pateint as guarantee. . . . †¦ Main thought 3: Milk Buids Strong Bones And Teeth. Harmonizing to nutrition expert Bazililan. there are 99 % of organic structure is calcium is stored and 100s of surveies have shown that Ca in milk aid better bone densty. balance of other foods that have been proven to buid castanetss and dentitions every bit good as promote the healthy map of blood usels. More milk-stronger castanetss. as it contains abundant Ca. Calcium besides acids in muscular and circulative map. prevents osteoporosis†¦ Fighting pits: protein. Ca. phosphoric content in the milk merchandises the tooth enamel. stimulates saliva production. and neutralizes nutrient acids. – Milk containt†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦supply †¦ % Ca per twenty-four hours for health†¦Ã¢â‚¬ ¦ . – Arcording to surveies show that: per centum peole imbibing milk are unrecorded more length of service than people don’t imbibing milk. In modern life. people imbibing milk keep approximative 85 % . It show that the inportant of imbibing milk in life. ( So imbibing milk is the convinience. rapidly. salvage money for modern life. Decision A: Signing The Ending: I’m traveling to the coating this subject. Bacillus: prevue of chief points: I found it really convinience and good for us if imbibing milk everyday. It supply foods for people wellness. promote good being for all people. and buid strong castanetss and dentitions. Degree centigrade: Mention To Introduction Give some web adress a turn consequence of milk with healthy to audience D: Ending With Impact Change your wont by the manner drink milk everyday. you can alter your wellness more and more strong and immature. your life will more quality because it forestall your wellness out of some difficult diseases in the hereafter.

Hand Sanitizer Fire Project - Instructions

Hand Sanitizer Fire Project - Instructions Here is an easy fire project that produces flames cool enough for you to hold. The secret ingredient? Hand sanitizer! Hand Sanitizer Fire Materials Be sure your hand sanitizer lists ethyl alcohol or isopropyl alcohol as the active ingredient. Other chemicals may not work or they may burn too hot. Hand sanitizer gelLighter or match Instructions On a fire-proof surface, make a pattern using the gel.Ignite the edge of the gel. The flame will spread.If you like, you can touch the flame. Be careful! Although the hand sanitizer flame is relatively cool, its still fire and it can burn you. Colored Fire You can mix colorants into the hand sanitizer gel to produce a colored flame. Boric acid or borax (found in cleaners and pest control products) will produce a green flame. Potassium chloride (lite salt) will give you a purple flame. You can create cool special effects by applying the burning gel to other surfaces. For example, coating a metal object will form a halo of flame around it, which makes a great effect for photos. If you choose to coat a flammable object (e.g. a stuffed animal or a cardboard shape), soak it in water first. While this wont completely protect flammable matter from damage, it will keep it from bursting into flame. Watch the video of this project. How to Put the Fire Out Because hand sanitizer is a mixture of water and alcohol, once some of the alcohol burns, the water puts the fire out on its own. How quickly this happens depends on the specific product youre using but its usually around 10 seconds. If you want to put out the flames before that, you can simply blow them out, as you would a candle. Its also safe to douse the flame with water or suffocate it by covering it with the lid of a pot. About Hand Sanitizer Fire Hand sanitizer has applications beyond killing germs. Gels that contain ethyl alcohol or isopropyl alcohol produce a relatively cool flame that is made more manageable by the high percentage of water in the product. You can use the gel to draw with fire or for projects in which you need to hold fire. Keep in mind, the flame is still hot enough to burn you if you hold it too long and it can also ignite paper, fabrics, etc. Take care to perform this project in a safe location, away from flammable material. As with any fire project, its a good idea to have a fire extinguisher or at least a glass of water handy. Hand sanitizer fire is an adult-only project. Fun Fire Projects If you liked making fire using hand sanitizer, try these related flame science experiments. How to Breathe Fire, Safely: Using a nonflammable, edible chemical to breathe fire.Handheld Fireballs: Water is the key ingredient to creating a flame cool enough to hold.Make Green Fire: You can use the same chemical to color hand sanitizer flames.More Fire Projects: Were just getting started!

Managing Complex World Essay Example | Topics and Well Written Essays - 500 words

Managing Complex World - Essay Example ides due significance to develop principles in abidance with the legal framework of Australia, where high attention is drained on the health, safety and welfare related aspects of the country (Kaufman, 2010). On the other hand, Commonwealth Bank of Australia (CBA) has been operating its functions with high emphasis towards the opportunities and treats of the Australian banking sector and the expectations of the Australian consumers thereupon. During the analysis, it was also revealed that the organization provides utmost significance to the external environmental trends that affects its strategic policies in relation to the banking rules and regulations being enacted (Robbins & et. al., 2012). In other words, environment considerations delivered by CBA is observed as much lesser in comparison to Wesfarmers Australia, which can be further related to the diversified organizational goals and external market trends witnessed by the two organisations. Similarly, when analyzing the environment of the Swinburne University, it was observed that the Swinburne University has been much emphasized towards its contribution to education system with the aim of ensuring economic stability of the country. Besides, Swinburne University has focused towards the education and employment associated prospects concentrated on its social classification (Swinburne, 2013). Simultaneously, Forestry Stewardship Certification (FSC) is an Australian forestry based organization, which has been recently highly emphasized towards taking actions against the abuses performed on animals in the Australian environment. It is in this context that during the environmental analysis, the organisation has concentrated on Australian Forestry Standard and the problems regarding the food supply of the animal, with due focus on the responsibilities of the Government in this context (Amis, 2013). While all these notions and strategic intents of the four companies may seem to be directed towards their corporate

Discuss the diagnostic value of CT and MR imaging in the diagnosis of Essay

Discuss the diagnostic value of CT and MR imaging in the diagnosis of hepatocellular - Essay Example The environmental factors are also found to have a greater influence on HCC. The higher level of consumption of alcohol also causes HCC. (Carr 2009). The recent advances in the tissue specific image analysis have made the diagnosis of the diseases at the inner organs very easy with high sensitivity. MRI and CT are the two techniques that use the image analysis. HCC is a very chronic liver disease with several levels. Hence the diagnostic of each level is very essential for the complete treatment and also for resection of the part. (Kamel and Bluemke 2002). Any destruction to the liver parenchyma, biliary ducts and vascular structures must be analyzed properly to study the liver dysfunction. HCC can occur as an infectious or inflammatory disease resulting in storage and metabolic disorders and sometimes may lead to vascular diseases or neoplastic disease. Diagnosis of HCC: When a person is suspected with HCC, the ultra sound diagnosis is done first and if the case is found to be much severe then contrast medium – enhanced helical computed tomography (CT) along with dynamic magnetic resonance (MR) imaging is used. Combination of CT and MR is found to give accurate non-invasive screening modalities. At the time of diagnosis, the tumor may be small or large. The infection level may be small or chronic. The diagnosis must be able to provide complete information regarding the condition of the tumor and the level of treating it. For this we require a proper diagnostic technique. The studies have found that MRI or CT can provide better diagnostic results. But it was also found that MRI can predict results only to certain limit and so do CT. So a further analysis of these techniques will provide a good idea of what to use and when to use. As HCC are hyper vascular disease, contrast agent is used for the diagnosis. There are four phases in the liver CT scanning. They are pre contrast, arterial phase, portal venous phase and delayed phase. The CT scan is performed for these phases based on the disease condition whether it is hyper vascular or hypo vascular. In CT scan, the pre contrast phase imaging helps us to detect the calcifications in the liver and they are also able to demonstrate the hyper vascular lesions present hypo attenuating to the parenchyma liver cells. (Hayashida et al. 2007). The arterial phase imaging is done after 30 seconds from the injection of contrast phase. The arterial phase scanning is used to demonstrate the hyper vascular lesions that are present in the liver by the enhancement of the liver. This arterial phase imaging helps the doctors to decide whether to go for operation of the tumor or treat it with medicines. This imaging is done as a 3D imaging and thus is of more useful in diagnosis. The portal venous phase is done after 70-90 seconds of injecting the contrast medium and they help to evaluate the hypovascular lesions in the body. (Kamel and Bluemke 2002). The last phase is the delayed phase where the lesions are characterized further after 5 – 10 minutes of injection. The HCC can be seen as hypodense lesions as the contrast pahse is washed out completely. Pathologic changes in the hepatic cirrhosis: Cirrhosis occurs due to the hepatic injury and results in the fibrosis diffusion. The nodules are regenerated from the liver cell necrosis and